Case Study: Haier Fatal Flaw In Transition Mode

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Haier Fatal Flaw in Transition Mode

Business innovation is a first allocation of resources on the whole group, it is a systemic activation, rather than only relying on the vitality of the individual, fighting each other. The responsibility for corporate innovation and internal resources are distributed to individuals. This raises two questions: First, it means the staff and to assume the dual responsibility of corporate real pressure to survive and future development opportunities, but also within the assessment requirements of the internal market mechanisms, which will only lead to realistic and staff must first give up future, and eventually gave up reality together. As we all know, Haier is a huge international business in the world, now, it facing a transition crisis. There are several issues in Haier.

I. Haier will become another dancing elephant?
The rapid development of the Internet and other new technologies has brought tremendous social change, so that any company can not be calm. Nokia's fading let us awake: the era of big business and the probability of death rate is almost no difference between small businesses.
There is no successful business, only the times of business, warned that enterprises should "users’ demand is the most important thing", in the earlier 20 years ago, Lee with greater
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It sounds like great, but here raises two more issues: First of all, in the "inverted triangle" organization, for individuals who are at the bottom of the organization to become decision-making person, that means they also assume the dual responsibilities of corporate real pressure to survive and future development opportunities, at the same time they also need to accord with the request of the internal market assessment mechanism. It will only lead to staff must first give up the future and focus on realistic life, and eventually they give up reality

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