Case Study: Sausages And Frries

CHAPTER 6

MARKETING PLAN

Main Issue

Verks: Sausages and Fries must determine strategies which will help the business to prosper for them to survive in the real world of business. This issue will affect the business enterprise since one of their primary target markets are students. The business is expected to start this year, 2015. Colleges and universities will be affected since the implementation of the said program start on 2016-2017 and 2017-2018. Given that the group has their strengths and weaknesses, different opportunities and threats classified from their Market and Industry Analysis. They will fully adhere what will happen to their business and look forward on all problems and conflicts as part of challenging themselves as entrepreneurs

They measure their profitability by the profit that they have earned each day.

People One of Verks main focus is to provide the best service experience to the customer. Their goal is to gain loyal and satisfied customers

Process Verks objectives in process is to provide fast service and provide clean service. to our customers The key results area is Utility and Usability and the performance indicator is the number of orders per day and amount of sales per day

Place Verks aims to be recognized in Malate area and to compete with the emerging market. To determine the success of these objectives would be the recognition and visibility. The indicators of which are the number of customers who buys in the kiosk per day.

Promotion The objective of Verks in terms of promotion is to identify ourselves to the customers. This would tell the business group that they have achieved their goal by the brand awareness. The performance indicator of which would be the number of customers who buys in the kiosk per day.

Verks SWOT Analysis

Sausage is a processed meat and fries are fast food which they considered as unhealthy food. At year 2016 and onwards, K to 12 Program will be implemented for all universities and colleges located along Malate, Manila. The company will decrease the number of their products in the inventory due to this program. Buyers will have a strong bargaining power making it hard to change their price easily. However, with the implementation of K-12 program among institutions, there might be a decrease of price on the product or product promotions.

Promotion, Physical Environment and Process/Quality

There is no complete assurance of brand awareness in social networking sites. Also, the well-known competitors might have a promotion that will attract customers when the K to 12 Program is implemented. There might be an uncertain change of weather and global warming that might cause flood and other damages in the kiosk. However, there are guards around the location that will help lessen the crime in the area. In putting up a business, there is a tendency that the permits would not be processed properly which results to a delay for the business to start. Permits like business permit, BIR permit, Sanitary permit, Barangay permit, DTI permit, and other business permits to be incurred by the company. There are numerous competitors because of the boost in food cart business, other restaurants and fast food chain in Malate,