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Dairy Marketing: Case Study: Cadbury '

945 Words4 Pages

1. "Kuch meetha hojaye" by Cadbury 's Dairy Milk

Through this tagline, Cadbury was able to Indianite a foreign brand. Cadbury has its India for more than 60 years. Hence, it has penetrated deep into Indian chocolate market. The tagline establishes the same fact that Cadbury has formulated its strategy to connect with Indian customers and their emotions.

Cadbury positions itself as a dessert that can be consumed any time. The tagline appeals to Indian market to the most because of the local beliefs like eating sweet after meals or at festive occasions.

2. "100% Performance. Everytime" by Servo Futura Engine Oils

Servo Futura Engine Oils is a significantly suggested oil for new generation diesel vehicles.
Because of its composition and amazing …show more content…

The main target group for Bank of Baroda is observed to be middle income group individuals, HNIs and corporates in India. This segment of customers will be interested in the bank which projects to deliver international products and services.

Hence, the tagline clearly resounds with the main USP and positioning of the bank.

6. "Change is Beautiful" by BIBA

“Change is beautiful” is a new innovative marketing campaign that BIBA has initiated.
The brand has taken “social-message” route to communicate to its customers. The main target group for BIBA is middle income urban women. The customers are likely to be influenced by such campaigns which reflect gender-equality and others.

But, the campaign is similar to brand Anouk’s “Bold is Beautiful” marketing campaign. Both make use of the “social-message” route to communicate to it’s customers. Hence, BIBA’s tagline is in line to its strategy but customers could get confused between both brands. This in turn could affect the main USP of the brand.

Also, the impact of such campaigns is measurable using social media to greater extent. Based on impact analysis, the assessment of sync between tagline and communication could be established.

7. "Elegance is an Attitude" by

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