Marketing mix 4c's is one of the business tools that you should take advantage of as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion). The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being business-oriented, you’ll become customer-centric. Here are some of the best tactics pros use to enjoy the benefits of the 4cs in marketing.
Depending on the products you're selling, you could add value by providing additional information that clears up customer confusion about using the products, or by providing information on ways of getting better usage from your products. However, not all products are amenable to this. The way out of this dilemma of dropshipping vs carrying your own inventory is understanding how to use both to your advantage. Use Dropshipping to Learn Which Products Are the Most Lucrative Having your own inventory allows you to buy products from suppliers at bulk rates. This allows you to profitably out compete your competitors on pricing.
The company took the expansion of the Internet to its full sake by providing electronic services to customers all over the world. With this technology, consumers can check the status of their transactions by only clicking the options on computer. UPS is able to communicate with the world through e-commerce, another innovation for business-to-business transactions. Nowadays, the youth take a huge proportion in our society and they use the high tech to give themselves convenience. For instance, the online shopping has become a prevailing trend, most of them using delivery services without going out to a place that far away from home.
Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers. The direct link between the consumers and the company is critical to continuous growth of the company.
And lastly, social tagging applications helps people to manage their bookmarks of websites for later accesses. According to Kaplan and Haenlein (2009), social networking sites are becoming so popular among Internet users that there is the creation of new
Benefits of Social Media What are social media? And why we need social media? Social media are computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. We need social media because is developed dramatically in the last decade to become a significant part of people’s daily life.
Social networks are quite common and popular in this modern era and it is part of our daily life. Almost every individual, young or old, is now available on social networks. Facebook, Twitter, Instagram, WhatsApp, Tumblr and many more are the examples of the social networking sites. The reason why these sites are trending is due to their benefits. We can use the social networking sites to connect with people from different parts of the world, stay updated with our school mates, and find new clients for our business.
Technology and Internet were not luxurious goods, anymore, but they were outlets used by customers to purchase things online. UPS wanted to ensure that its position to be the primary shipper for E- commerce. For instance, UPS had partnership with E-commerce such as E-bay, Amazon and others online businesses for shipping customers’ orders. Moreover, the last trend was supply chain management.
Its foundation rises from a popular search engine that still gives internet users quick results for any question. The way we think and receive information has forever been transformed due to Google and the small search box. The search engine has intertwined with society so much that the phrase ‘Google it’ has replaced ideas like look it up in the dictionary or use the encyclopedia. Because Google services are free to all the company generates revenues from advertisers wanting to target specific internet users. The company has expanded from just a search engine to include mobile computing and enterprise business solutions, but the bulk revenues still generate from advertising (Understanding Google Business Model).
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).