More and more frequent the offline marketing strategy of the company is now closely linked to their online targets. Offline marketing permits to the company to be able to segment and target more efficiently its customers. What is Online Marketing? Online media is the tool of Web/ Internet/ Online marketing (there is quite a lot of designation for it). Online marketing involves any kind of marketing activities that are conducted online.
According to Megan Hauer(2004), there are 6 reasons why companies often use website recruitment. The reasons are low cost, more content can be describe on webpage, convenience, effective communication, easy change, and avoid cross posting. Internet recruitment can help company to recruit right candidates and thus success in the future. Besides that, internet is a bridge to allow employers contact candidates anytime and anywhere. In addition, compare to traditional recruitment such as advertisement in newspaper, the cost is much lower to company.
Online marketing will help to select the target and prospective customers by knowing the needs of them, so that company can cut costs and improve the efficiency of the business. 1.4 Benefits of online marketing Online marketing can bring enormous benefits to the company, as the Internet has dominated the market, just by a few clicks, business people can get the information of the variety of products. • Shorten the distance Geographic location is no longer an important issue. Internet has shortened the distance; the partners can come together through cloud-space computers. That allows people to buy and sell on the Internet and ignore the traditional intermediaries.
2.2 ADVANTAGES AND DISADVANTAGES OF E-COMMERCE There are many advantages an e-commerce offer to customers and businesses, but there are also disadvantages of ecommerce. Listed below are the advantages and disadvantages of e-commerce to businesses and customers based on the article by Tokokoo (2010) Advantages of E-commerce For customers: • Business Hours 24/7 Online store have no opening hours and closing hours, it operates 24hour so customer can observe and make a purchase whenever they want. • Location Online store does not have any specific location, so as long there is an Internet connection, customer can do a transaction. • Niche Products As it is easy to enter the online market, the possibility to find unique products and services is high For businesses: • Lower Cost With an online store, business does not have to pay rental, electricity, etc. • Easy to enter the
IT & e-business strategy Group 3 18.11.2014 Evolution of eBay business model and eventual competitors 1 eBay business models 1.1 Industry target eBay’s purpose at its creation was to create a virtual marketplace to facilitate the sale of goods and services between individual users. They established an online person-to-person auctions’ marketplace, where item sellers list their products and find potential buyers who are willing to bid for these items. 1.2 Value propositions, product and service offerings eBay’s business model is based on the principle that there will always be people that are interested to buy and sell goods. Its goal is to facilitate the contact between interested counterparties and provide them with a secure platform where
In this model, the company sells its products or distributes its products to retailers. Largely, the entry of the company into the distribution channels has limited the threat of major or powerful suppliers. The company has created its own retail stores and online web marketing. This approach aims at capturing the consumers that would want to order the product directly from the manufacturer. In fact, the online marketing model does not only enable the firm to sell directly to the respective consumer, but also enables the firm to identify the unique needs of the consumers.
E-Business or Electronic Business is the business environment where businesses are conducted and organized electronically. It is the administration of managing and controlling the business over the Internet. It includes the buying and selling of goods and services, along with providing technical or customer support services online. The advention of the internet has transformed the way businesses are conducted all over the world. Consumers today have a lot of online channels through which they can purchase their products and services online.
Business owners, Chief Executive Officers (CEOs) and merchants knew that the competitive merits of new products and services are fleeting, thus, companies are establishing stronger relationships with their clients. (Laudon & Laudon 21012). Today, most business establishments focus on customer relationship management to thrive in a competitive world. This is where the utilization of personalization and customization in e-commerce comes handy and valuable. Personalization utilizes customer’s personal data to better design products and services suited to the user’s needs and preferences.
Online stores makes the assignment of shopping less demanding, as well as more fun and being advanced means there are no business hours giving clients the flexibility to shop outside business hours. The accommodation of online business has alternately made customers lazier. Why make the long adventure to a retail outlet when you can get to it from a portable? As a growing retailer, having a site upgraded for online business is an ABSOLUTE must, yet past being a prerequisite it accompanies an assortment of profitable advantages. 1.
TITLE: THE ROLE OF THE INTERNET IN MARKETING: A STUDY OF SMALL AND MEDIUM BUSINESSES. 1.0 INTRODUCTION The internet is widely accepted as having an effect on the way businesses operate today. One of the most important developments in the use of the internet is the way businesses market themselves. As of September 2014, there were nearly a billion websites, and over 3 billion internet users (Internet Live Stats, 2014). Marketing is defined as the action of promoting a business, brand or product.