Diversity And Discrimination In The Oscar's Andriod

Andriod, a cellphone company, debued their unique ad worldwide on Feburary 28, 2016 during the Oscars ("iSpot.tv"). They were not promoting a specific type of cell phone, rather, they were advertising their company’s brand. The goal that Android companies were trying to achieve is the uniqueness of their brand, stylistically, while still being connected to others socially. Some even think that there was a bigger statement within the ad, since, in the beginning of the Oscars, Chris Rock talked strongly about diversity discrimination. However, there is no solid evidence that this ad is linked with the statement. Nevertheless, Android’s ad can easily attract all ages and classes into purchasing their phone because of the loveable characters

This can be relatable to those who felt like this in any sort of social environment. Even after the paper has a hold on your emotions, it keeps tugging by having other papers bully him. The audience instantly feels pitiful for the paper, and hates the paper bullies. When the scissors enter and protect the paper, you become joyful for the friendship because they are filled with joy about their friendship as well. The same events occur for the rock in which the paper saves him from his bullies. At the end, we see the three uncommon friends walk into the sunset. Who would have imagined so much emotions within a commercial. From all the settings choices, I believe that Android chose bullying and as a main idea for the commercial because anyone of any background can deeply relate to the topic. Whether it is cyberbullying, bullying in high school or in your home-life, or even bullying in the work-force, everyone has been bullied at least once in their

For instance, the music that plays creates a mood of both sadness (in the beginning), to action, then to a more heroic tone (even though it is the same song playing during the whole commercial). I believe that the song was picked because it creates an emotional pull and ultimately gets you into the commercial. There is also a vibrancy of color clearly seen in the ad that makes a child-like atmosphere, which allows the commercial to attract younger viewers as well.

Between the colorful scenery of the commercial and the simile in the message, this ad is greatly effective. Their ending phrase “be different, not the same” I presume is hinting towards iPhone in that all of their phones are similar versus the Android’s exclusive design of their phones. Despite promoting difference, Android also uses endearing characters that, instead of being enemies, unite and help each other out. With this idea, views can’t help but feel merry about the commercial. Even children who have no idea what is being advertised will be interested in watching the ad because of the animated characters. So I strongly believe that this advertisement is effective and definitely grabs the attention of whoever may be watching. Pathos was the way to go for this commercial because if they were to have picked logos or ethos they would not of had such a variety of viewers that were affected by the commercial. No that other rhetorical appeals