Domino's Online Ordering Case
One of the problems of Domino’s online ordering system is they didn’t inform the customers about their store status.If the store is busy due to high volume of transaction, they should not accept any new order at that time. It is because they have to serve the dine-in customer first followed by the take away customer. Therefore, they will ignore about the telephone and online order customer and the customer have to wait for more than one hour. This may cause some inconvenience and lead to the customer dissatisfaction about the late delivery. Besides, there is a out of stock situation that sometimes the workers will reject the order . It is because of insufficient ingredients which is impossible for them to do and accept the order. Then ,the customer will complain about the systematic problem and feel disappointed to Dominos. It will damage the reputation of Dominos and also lose the customers followed by the profit.
For the first issue, there will be a suggestion to you when the store that you selected to order is in busy situation and does not able to manage your order ,so
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Once the system reach the maximum point of the item , it will shows to customers through online system which is the item that the customer select is not available because of out of stock. Beside that, the system will recommend the worker about the next month order ingredient based on the information of this sales of month. There will be a suggested estimated stock control. This is a help for the workers’ decision on ingredient ordering system accurately and conveniently. Even though sometimes there are some exceed ingredients after the system shows the item ‘out of stock’, and cause Dominos cannot earns an extra profit, but it can gain the faithfulness and happiness of the customers and rise the reputation of
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