Who Knew Beer Could Be This Interesting? How would you relish to experience the life of the most intriguing man in the world? That is the question that Dos Equis is endeavoring to raise in their commercials. The commercials portray “the most interesting man in the world” undertaking all kinds of adventurous, convivial, or athletic acts. These acts involve things like playing croquet, venturing through a dense rainforest, and being the life of immensely colossal high class parties. This commercial in particular shows him jumping off of astronomically immense cliffs as comely women look on, encountering native tribes, and other adventurous acts. Dos Equis uses not only these commercial’s humor to sell their potation, but withal through portraying this astoundingly cool, …show more content…
The man dressed in his suit sitting around a fine wooden table, and circumvented by pulchritudinous women all while sipping his delectable sophisticated potation. Furthermore, this scene implicatively insinuates that by imbibing Dos Equis you can be a suave ladies’ man, and circumvent yourself with classy, adolescent women additionally. Better yet it shows you that you don’t even have to be adolescent to do so. That is consequential considering the fact that this commercial is aimed at sophisticated, upper-class potation imbibers which are probably around the age of forty. Ergo, this last scene is the epitome of suaveness and class in this commercial, and when the man utters the closing words of the commercial “Stay thirsty my friends,” you can’t avail but be sold. Throughout the commercial Dos Equis is trying to sell their beer to men of all types. Dos Equis wants everyone to see their selves as the man or see ourselves becoming more like the man. They want us to believe their beer can make us “the most interesting man in the world.” Can something as simple as beer do
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The advertisements for the Dos Equis attracts their audience with a different approach by showing the most interesting man in the world drink their beer. Most beer commercials boast about their great tasting or high quality beer, while Dos Equis uses a different method. In these advertisements it lists accomplishments of the most interesting man in the world, or actor Jonathan Goldsmith. Then near the end it shows him in a club setting surrounded by women and then he says "I don't always drink beer but when I do I prefer Dos Equis. Stay thirsty my friends."
Budweiser’s objective in this advertisement is for the consumer to purchase their product by watching a thirty second commercial. They use a nurturing tone for typical American adults. “Born The Hard Way,” commercial adequately prompted their viewers to buy their alcohol because they use effective rhetorical appeals, create a patriotic story, and Foweles’s Basic Appeals. The story created within the ad was intended for mature adults because of the history included.
In the movie, Lover Come Back, Jerry Webster manipulates a multitude of parties to create an effective, mainstream advertisement. Furthermore, Webster plays the role of the rhetor as he is the mastermind behind the planning of the “VIP” commercial, even though Rebel Davis is the one seducing the viewers; she acts merely as a proxy. This commercial was used to target young to middle aged males through the use of a scantily dressed woman, Rebel Davis. Webster knows that he can utilize Davis to appeal to the male’s emotions and sexual desire. More specifically, Davis states “I’m just a slave to any man who uses “VIP”.”
The name of the company, Coca Cola, is considered ethos because has a history of credibility. Pathos is another important aspect of the ad where it appeals to its audience’s emotions by accessing a current situation in the United States and by promoting certain values like optimism, humanity, and unity. It shows various ways people enjoy their product and how it brings them together despite their cultural differences like riding horses, going to the movie theater with friends, going to the beach, dancing, spending time with family, etc. Last of all, logos is represented at the end of the commercial where the company’s logo and slogan are
The advertisement described the impact of the doritos by having the father and his friends betray his gender by dressing as princesses. This grabs the audience attention by using pathos- having the audience connect with the little girl and her father’s relationship. The commercial allows viewers to see that the Doritos could bring out a side of you that anyone has ever seen and a relationship builder. The target audience for this commercial would be for younger kids and mid age adults because it would grab the younger children attention with the scenery and mid age adults because of the humor and the fact that they are a
In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.
No one would think to do a rhetorical analysis on such a humorous popular super bowl commercial. I discussed the author by giving a breakdown on the company and providing statements of how long they've been around and how they have continuously been one of the most popular laundry detergent brands. When talking about the audience I provided some insight in who the primary audience is and how tide switched up from making generally feminine aimed ads. Finally within the text I broke down the main components of Ethos and Pathos in the paper and how it strengthened the ad. At first it took me awhile to understand what to write the paper on, but while watching the Super Bowl I had the idea to select an advertisement from there.
In the 2013 Budweiser commercial, the company introduced a new feature to their already well known Clydesdale ads. The idea of an everyday American man enticed audiences of all kinds to direct their attention to their tv. The rhetorical effects of the Budweiser Clydesdale advertisement administer to the viewer's’ sympathy for family bonds by showing a loving relationship between man and horse. This connects the Budweiser brand with a positive feeling in the viewer’s mind; allowing the viewer to always favor their product when shopping for a perfect beer.
This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes
Budweiser is a well-known brewing company that sells its distinguished beverage, yet the company’s commercials are not typical of what one might expect in any way. While many people consume beer during the Super Bowl, Budweiser chose to productively advertise by alluring to the heartstrings of customers through the commercial, “Puppy Love.” Rather than marketing Budweiser beer and linking it with drinking and having a
The commercial featuring Drake and the popular soft drink Sprite, was first launched in February of 2010. In the ad, Canadian born rapper Drake is seen standing in a studio attempting to rap with the beat provided to him. It appears the rapper cannot find the “right” words or “feel” the music. The producer asks him what’s going on and Drake responds with uncertainty. A sprite is given to the rapper to drink in the hopes that he will somehow come “alive”.
Taylor Swift presents a new commercial diet "Coca-Cola" and draws the attention of the audience with memorable music and bright colors. During the announcement, we witnessed Swift in the process of writing lyrics for her hit song "22". A variety of people singing her song. When we think about Taylor Swift, we think of a young, cheerful singer who mostly attracts teenagers or young people. Nevertheless, in this commercial of diet coke, attention is focused on people of all age groups, all races, all genders and all class groups.
The wife’s reaction to the men in the commercial showcases how women were expected to act back in the 1960s. When the husband got upset with the wife for making terrible coffee, insinuating that her only purpose in life is to please him, and that if he is not happy she should feel guilty because it is all her fault. The wife running off immediately to the market to fix the problem so that she can mend the relationship with her husband. The wife’s life is portrayed in a way that suggest that women are supposed to live only to serve their husbands. The commercial also portrays the mentality that the only concerns women have are related to household chores, and that a woman’s whole existence revolves around housework and family.
By saying things such as, “…if he stopped using lady scented body wash…” or “Anything is possible when your man smells like Old Spice and not like a lady.” As if there is something wrong with a man smelling like a woman; but what do woman smell like? Finally, the commercial uses imagers such as the Old Spice appearing from a hand full of diamonds to appeal to pathos and to make the audience associate Old Spice with luxury. This commercial does not appeal to logos as much as it does to pathos and ethos.
That way, when people are shopping, they’ll see bottles or cans of Coke and subconsciously remember how happy and pleasant those Coca-Cola ads made them feel. Then, they’re much more likely to purchase the products. In conclusion, this advertisement tells the story of two brothers, but it does much more than that. Its music, lighting, and humor create a happy, nostalgic tone that reminds the audience of their own happy memories with their siblings - all for the purpose of selling