Employee training and development of Coca-Cola Company Contents
1 Introduction 3
2 Principles of HRM 3
3 The Coca-cola Company 4
3.1 How they employ? 4
3.2 How they reward? 4
4 The examples of the Coca-Cola Company training system 5
4.1 The main employee training system 4
5 The advantages and disadvantages of their system 5
6 How to improve their system? 4
6.1 How they employ? 4
6.2 How they award? 4
7 The examples of the Coca-Cola Company system 5
References 6
1 Introduction
Coco-Cola was founded. In 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage at Jacob 's Pharmacy by mixing Coca-Cola syrup. Such as World leader, producer, and distributor of leading brands of refreshing beverages. It generated a turnover: 36335776 euros (2012). Coca-Cola in term number is: 3500 product worldwide and their product available in 200 countries. Muhtar Kent, Chairman of the Board and CEO, leads the new century with a firm commitment to the values and spirit of the biggest brand in the world. In their journey to become a society of sustainable and profitable growth, their management structure has evolved to obtain a sharp image on the external market with greater speed, productivity and efficiency.
For that it seeks to develop talents of its 2,400 employees through a policy of customized human resource. Coca wants to share the same values such as respect and integrity, sense of service and quality. The company wants succeed
Coca-Cola Co. v. Koke Co. of America, 254 U.S. 143 (1920) U.S. Sup. Ct. Facts: 1886 marked the invention of a caramel-colored soft drink created by John Pemberton. Coca-Cola got its name after two main ingredients, coca leaves and kola nuts. The Coca-Cola Company is suing Koke Company of America from using the word Koke on their products. They believe Koke Company of America is violating trademark infringement and is unfairly making and selling a beverage for which a trademark Coke has used.
The company could expand even more to increase their market share. They must keep communications open through their relationships to avoid miscommunication and confusion. References Karniel. A and Reich.
Coca Cola tastes yummy. Coca Cola was invented by John Pemberton in 1892. In A long walk to water Slava’s favorite drink was Coca Cola and his dad would bring it to him from the market. This reminds Salva about the happy times he thought about this during the tough challenges. Salva Dut face so many challenges because he had to run from his school and leave his family, Becoming a leader of 1,500 boys and making his big water for South Sudan a success.
Their employees are given the opportunity to work in a nurturing and thriving environment. The leaders of CarMax have put their words into actions for their employees to benefit from. Their efforts have earned respect from the employees as seen in feedback from employees on their website. The employee development and training initiatives are one of the biggest impacts they can have on their employees. “Training and development play a vital role in the effectiveness of an organization” (Falola, Osibanjo, & Ojo 2014).
TRAINING: DEVELOPMENT: Training is the acquisition of knowledge, skills and competencies as a result of teaching. Training is a program organized by the organization to develop knowledge and skills in the employees as per the requirement of the job. Development teaches how to become more productive and effective at work and at the company. Since Tesco aims to expand and diversify, that required the business to select the right people, in the right place, because customers’ needs and wants are different and the culture of each area varies. Tesco need to have flexible employee who are able to adapt the change in order to satisfy the customer.
A-Four support activities: 1- firm infrastructure and finance : -Strong brand, product, marketplace solution, delivery and support. (brand value from 35$ in 1973 to 10.7 billion in 2014 ). -Empowerment of top management –geographic structure. -Low debt, short term debt 2.9 billion, and long term debt 1.1 billion. Cash in hand 2.2 billion.
The mission statement of Bus Éireann replicates this methodology to succeed by providing outstanding services to its customers through a dedicated team. HRM is an important strategic function in Bus Éireann and it symbolised at a senior management level. The management ideology of Bus Éireann is to invest in their employees by carrying out training and development programmes, this training programme is for new employees and also for fulltime and part time
To assist with the consultation process, we will develop a formal talent philosophy, Human Resources strategy, and a specific staffing strategy. Chern’s talent philosophy describes how employees should be treated and the expectations employees will be held to. Your talent philosophy is that employees are expected to provide top level knowledge and customer service, while attaining sales quotas. Failure to meet quota for four consecutive months will lead to a warning and an additional month of not meeting quota will result in termination. To encourage leadership behavior, employees are encouraged to meet quotas independently as a reflection of employee and departmental freedom.
Because of these new technologies, Coca-Cola 's production volume has increased sharply compared to that of a few years ago. 2.2.3 Key Strategic Objectives and Challenges • Acquisition targets in developed markets: Coca-Cola already has strong penetration in major soft drinks markets, which typically offers limited acquisition opportunities due to market consolidation. Much of the future volume growth is likely to come from secondary markets such as Vietnam and Indonesia. Coca-cola may be better advised to set its sights on larger acquisition targets in untapped regions such as the Middle East and Africa and some secondary markets. • Diet Products
Coca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
It would aim at establishing a strong customer lifetime value. It would also search for new markets in other
The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. Coca cola has a number of processes which involves bottling and labelling solutions. The important stage that coca cola consider is control of the company to get products at the agreed time and good quality and the last step they consider is the selling of beverage for target customers of distributors. Physical evidence
Coca Cola was first introduced by John Styth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. He first “distributed” the product by carrying it in a jug down the street to Jacob’s Pharmacy and customers bought the drink for five cents at the soda fountain. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today wherever Coca-Cola is enjoyed. Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
1.4.1 Literature Review HRM practices are a process of engaging, motivating, and maintaining employees to ensure the organizational survival (Schuler and Jackson, 1987). According to (Delery and Doty, 1996) HRM practices are prepared and implemented in a way that human capital plays important role in achieving the goals and objectives of the organization. The appropriate use of HRM practices strongly influence the standard of employer and the degree of employee commitment (Purcell, 2003). HRM practices like, training and development, performance appraisal allow the employees to do better in order to enhance the organizational performance (Snell and Dean, 1992; Pfeffer, 1998).
HISTORY & BACKGROUND OF COCA COLA The Coca Cola company is known as one of the world’s largest carbonated soft drinks company that began before World War II. It is an American-based company found in 1886 by an Atlanta pharmacist. Dr. John S. Pemberton created the formula of French Wine Coca, which is known as Coca Cola now and introduced the carbonated soft drink as a patent medicine at first. The beverage became more noticeable when Frank M. Robison, Dr. Pemberton’s partner changed the product name and created the famous script logo, which he believed that will attract customer in advertising.