Weaknesses The company is so heavily focused on customer service that its online sales don’t always see the same growth as its competitors. The company very rarely has sales, only coupons, so they’re losing out on drawing in customers via in-store or online sales. By being a U.S. only company, the market segment is limited. Profit margins
And that is the reason why it is good for the customer also. It is good for the customers because we get the best prices! We get to have that choice of what store/ site we want to go to. Which has the best prices and service. When businesses compete they can be more successful than other businesses, and that is what business is all about.
One is the continual increase in customer expectations. At the markets today, the customer is now more demanding and more sophisticated than he or she has been in previous years. The other factor is the slow but inevitable transition towards commodity type of markets. Increasingly, the power of the brand is reducing as technologies of competing products converge, making product differentiation difficult to be noticed by the average buyer. Product availability is now overriding product price and image in today’s market.
Moreover, their products are four times cheaper than their competitors, they can cut the operating costs as they don 't have any physical stores and the company based its strategy on the "just in time",no inventory, they buy the product only once the customeroredred it. And finally this business model is really successful for the services it
In most cases, they spent more time on indirect experiences such as searching product information online. However, their satisfaction with the product tends to be based on direct experience such as actual usage. Previous research explains the reason as direct product experiences provide consumers more complex, credible information and will trigger a more concrete mental construal (Hamilton and Thompson 2007). But in most cases, it is costly or impossible for companies to engage in direct experience with customers, such as product trial, although it is an effective way to form preferences. For that reason, customers more often and more easily encounter with indirect experiences and rely on them.
When the improvement is steady the costumer would start feeling delighted. Value refers to “customer-perceived value” in marketing, which can be considered as a comparison made by customers among products from one company and those of its competitors (Kotler, 1988). Through providing customer value of high quality, company is able to create a profitable relationship with customers and thus finally capture value from customers. The more satisfied is a customer the more loyal it is, indeed one important goal of companies is to make the buyer feel delighted about the product, a delighted customer relies trust on the firm; a customer with trust will continue buy the company products and would give good feedback about
If brand is not able to meet the consumers expectations, consumer consider it’s a low-quality brand. Consumer compare the prices of brands. And purchase the product with best outcome in low price but in many cases, consumer can pay more for better results. The product has design which attract the customer and easy to carry. Fashion leaders purchase the product which is more stylish and can satisfy their ego.
Reviews are important for the final stage of the product as these reviews help the designer of the product to make relevant changes in the product as demanded by the customer such that a efficient product is manufactured keeping in mind the needs and requirements of the customer. The review team attempts to improve the ratio by either reducing the cost of the item or increasing its worth. Updated versions of the product also assess the environmental impact of materials, parts, and operations. Therefore, a
Consumers tend to be more reluctant when purchasing goods so products end up being sold and not bought; this also affects customer satisfaction levels (Kotler, 2000). These methods will eventually lead to a dependency on sales to achieve the organization’s objectives regarding profit and growth. Overall the customer’s needs are not satisfied and therefore could in turn affect the business negatively by word of mouth and product dissatisfaction (Bhasin ,2016). The only positive outcome of the selling concept is a quick turnover of profit, which is in itself yet a short term