Importance Of Tourism Promotion
The field of tourism promotion deals with marketing tourism services using various promotional tools. A tourism degree program combines the marketing disciplines, business and personnel management pertaining to managing tourism businesses. Some degree programs and specialisations offer training specifically in tourism promotions.
Tourism is travel for business or leisure purposes. A tourist is a person who travels outside his city, state or country for business or leisure purposes for more than 24 hours and not more than one consecutive year. Probably, it can be divided into leisure tourism and business tourism.
According to the World Tourism Organisation, tourism is both an economic and social phenomenon. The big questions are: Why is tourism so important to develop? How to develop tourism in order to generate economic, social and cultural positive effects and at the same time minimise its negative social and environmental impacts? It’s possible to achieve these two benefits at the same time?
MICE tourism is nothing but business tourism. MICE stands for Meetings, Incentives, Conferences and Exhibitions. “E” sometimes refers to as Events and “C” sometimes refers to as Conventions. According to the International Association of Professional Congress Organizers. Meeting is the coming together of a number of people in one place to confer or carry out a particular activity. This can be on an ad hoc basis or to set a pattern. For example, annual general meetings, committee
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