Consumer Needs Research Paper
CONSUMER NEEDS
Consumers adjust buying behaviour based on their personal needs and interpersonal factors. In order to completely understand these factors, most of the researchers try to understand what goes on inside clients' minds and to identify physical and social exterior influences on buying decisions.
On some points, client’s choice can appear to be quite random. However, each decision made by the client has some meaning behind it, even if that choice does not always appear to be logical. Buying decisions depend on personal feelings, social situations, goals, values, etc.
People purchase to satisfy all types of personal needs, not just for utilitarian purposes. These needs, as identified
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However, goods appealing to this type of requirement must be viewed as high-profile products that others will see in use. Most important benefit of targeting this type of market is that the demand curve for branded and luxury products is typically the reverse of the standard; high-status products are sold better with higher …show more content…
Are they more concerned with meeting their own requirements and purchasing what they want to, for their self-happiness? Or do they depend on the suggestions of others to decide what products and services they should be using? This concludes, for example, whether or not they will make a purchase just because it's the newest in the market, most popular item available in the market or because it is truly what they require and/or want.
This also influences the way vendors will advertise products\services. For example, a wine distributor trying to attract to people looking to satisfy their personal taste will emphasize more on its superior vintage and fine bouquet; that same distributor, marketing to those who want to please others, will emphasize more on how sharing the wine can improve gatherings with friends and family.
Cultural and social values also play great roles in deciding what products will be more successful in a given market. If more value is placed on features namely: activity, hard work, and materialism, then corporations who suggest their products represent those values are more likely to be more successful. However, Social values are also equally important. If a manufacturer suggests their product\service will make the client appear more romantic or competitive in a place where those values are highly valued, it is more likely that customers will
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