Interworx Strategic Goals

Strategic goals of Interworx pty ltd

The primary strategic goals of this business are:

• Increase market share –Interworx pty ltd wished to increase its market share

• Increase turnover - Under its previous owner, it annualised less than A$ 250 000. As a result, Interworx wanted to increase its turnover.

• Increase sales volume and cash flow – the directors of Interworx wants a larger sales volume and a more reliable cash flow.

• Establish a brand image – in order to secure government and other corporate clients, Interworx needed to establish a brand image, as smaller businesses are more unstable and are less likely to draw government business.

• Secure government and corporate business

Role of operations in achieving business goals

Value adding ‘is the creation of extra or added value as raw materials are transformed into finished products through the stages of production’. If Interworx improves value adding, their products will be more valued. This can result in higher sales volume and increased market share. This can also help to secure government business and increase turnover.

In order for Interworx to secure government business, the products need to be delivered all at once and on time, because government departments do not want the high degree of logistics involved with part delivery, and delay involved in late delivery. Interworx needed to source from up to six suppliers. The products also needed to be stored in warehouses, causing cash flow problems. Interworx needs to have more than one supplier and needs to improve it despatch system, e.g. supplierInterworxwarehouseconsumer. This can result in better cash flow and will help Interworx secure government

The ultimate aim to TQM is to create a defect free production process and maintain costumer focus in operations. Interworx can improve its TQM system by sharing responsibility among workers and to increase customer focus in its operations process. By doing this, it can increase sales, increase market share and help secure government business.

If Interworx pty ltd implements an improved quality management procedure, the quality of its products will increase. If the quality of its products increases, more consumers/businesses will buy from Interworx. This can result in increased market share, increased turnover, established brand image and help to secure government and corporate business.

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Marketing strategy and improved operations

Correct marketing is vital to all businesses, without it the consumer will not know what the business is offering, or that they even exist. The same goes for Interworx. In order for Interworx to achieve their business goals, they need to use their improved operation process in their marketing strategy, this will allow the consumer to be aware of their improved operations. This can be done through the use of the 4 p’s: price, promotion, place and