Ipr Importance

Despite the growing importance of the value of intangible assets, many businesses do not make full use of the IP system, often through lack of awareness or understanding, lack of expertise, or concern about costs.

In today’s world, the IPR system plays a vital role in the economic growth strategies of countries in all stages of development worldwide. The IPR system helps to spur innovation and create a relationship of trust, both of which are crucial for creating and delivering better goods and services to users and consumers. By fostering fair play in the marketplace, the IPR system benefits users, consumers and society at large by supporting the creation of innovative, new and improved products and knowledge that improves the quality of life

The IP unit can be launched with a special event that will serve as the first awareness-raising activity. Institutional support from domestic and foreign stakeholders will help establish the new unit as a credible service provider. Visibility and outreach can be increased by inviting experts, professors and leaders on the subject, in addition to stakeholders and members to take part in the event, which can be promoted using the ordinary dissemination channels of the organization such as its website, newsletter and mailings. Identifying journalists who may be interested in IP is particularly important to build a specialized channel to disseminate your

The Target for this is:

Different levels of business membership organization management;

Business community/private sector;

Universities, business schools and institutions of higher learning - faculty and students;

Enforcement institutions e.g. customs, police and