Longevity In Telenovela

longevity will not basically hinder a telenovela’s success if it shows exemplar theme and flow of the story. However, the producers and directors need to consider the viewership preferences of audience regarding the rate of the story. Most of the time, Filipinos specifically Neo-Millennials get disinterested easily. Thus, they prefer direct to the point programs rather than watching telenovela that frequently prolongs the agony.
This strengthens the fact that there are negative effects in making telenovela long overdue. However, if the storyline is well-planned by the producers, it will be possible that longevity will not hinder the triumph of a telenovela. In line with this, stars on films are commonly matched up to stars on telenovelas. However, it is proven that telenovela stars create more familiarity to the viewers because of the length of appearance they had on each episode. Since penetrating the stars’ career through telenovela is considered to be the peak of an artist line of business, long period of telenovela’s airing can be a platform for actors and actresses to enhance their skills in

This is supported by the Uses and Gratification Theory developed by Elihu Katz and Jay Blumler. The said theory postulated that audience is conceived as active, because they consume media for its different gratifications accompanied by those uses. The viewers’ goal in watching media is to satisfy their needs (as cited by Alanzalon, 2011). Individual differences brought varying viewership preferences and nature of entertainment preferences. It appears that people mainly seek out specific content because it can provide a sense of identity or companionship (Rentfrow, Goldberg, & Zilca, 2012). However, since viewers is deemed to be “goal-directed in its media-use”, they tend to differently consume various types of telenovelas even if these originates from foreign countries, as long as their satisfaction will be