Marketing Impact Of Facebook

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1. Introduction Social media has become the dominant means of communication for the past few years. Social media is reintepreting of what we do from the way we connect with our friends and family and how business and journalism function. Hundreds of millions of people all over the world use social networks such as Facebook, Twitter, and LinkedIn (Florida, R. , 2010). Facebook was started by Mark Zuckerberg in February 2004 at Harvard University and a new networking generation began. According to a report by Deloitte (2015), there are three methods to open new opportunity that facebook could enables significant global economic activity is by bringing the people and businesses together, lowering obstruction to marketing and through stimulating…show more content…
Deloitte also mentioned that Facebook's most recent target on improving the experience on mobile platform and providing connectivitivy has helped the business to expand in developing markets such as Brazil, Indonesia and India. This paper will discuss facebook's broad economic impact through three effects that is firstly the marketing effect secondly the platform effects and lastly the connectivity effects. 2.Marketing effects. Marketing effect gives rough estimation on how the impact from businesses' use of facebook marketing tool to improve online and also offline sales and also to increase the knowledge of their brand. Most of the businesses uses Facebook's marketing tools to assist them in extending their businesses. One example is that through Facebook's advertisement and pages, businesses can efficiently acquire and hold on to their customers and also improving their brand's awareness. In contrast, other people can use facebook to uncover new businesses and also brands or they can also connect with the business that they already know. Facebook's marketing tool are attainable globally. In addition to businesses and governments, non-profits and other civil society organisation also uses Facebook to connect with their members which inturn allows economic and…show more content…
Facebook is among the most popular services on both desktop and mobile measured by the number of visit as well as the time spent on the platform. More than 33 percent of people active on facebook log into the platform exclusively with their mobile devices and their shares has been growing steadily. Innovation in mobile devices and internet infrastructure and the growing number of services built atop of them, are facilitating the sharing of increasing richer multimedia content. For example, people on facebook often share high-definition videos captured by their mobile phones, post links to stream music or view high-resolution pictures. To access these services, consumers are buying faster connection and more generous data allowances. Connectivity in developing countries allows people to take part in the digital economy, stimulates economic impact and enables the transition to knowledge-based economies. The improvement in broadband infrastructure, devices and general connectivity spill over to the rest of the economy, stimulating economic
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