As noted by Flekel (2013), the marketing person’s aim is to understand the thought process of the consumer. He wants to find out how he can influence the consumer to decide to purchase his product or service. Buyer decision process falls into 5 stages right from the recognizing the buyer’s requirement, look out for various alternative options, evaluate comparisons and finally take a decision. Need
As a restaurant marketer, they help the restaurant to achieve their objectives by developing its target customer base. In order to do this the supervisors in the department discuss and get ideas from the employees and carries this to Marketing manager. Sometimes the Marketing Manager discuss their ideas with top level management for approval or he approves the ideas by himself. After approval the supervisors assigns jobs and tasks to various employees and get the work done. The tasks of a Marketing Department includes discussing with the chefs about their unique menu concepts, helping to set the prices that fit the target audiences and promoting the restaurant using various
MARKETING MANAGEMENT INTRODUCTION In day-to-day life we buy lot of products as per needs, choice, taste, preference, wants & desire. While buying this products lot of factors influence our decision, external & internal. To understand the needs of consumer and consumer behavior, various market research are conducted this helps to deliver the value to the customer and satisfy customer’s needs & wants. To understand this in better way I have taken a product which I use daily and what factors influenced me to buy that product and consume it. My product is Royal Enfield Thunder Bird 350 (Bike).
To allow the producers to move their goods to consumers, producers follow certain activities referred to as marketing activities which enable them to deliver their products efficiently and effectively to the customer. The marketing activities involve certain activities like • Product Designing and/or Merchandising
Difference between Merchandising and Visual Merchandising By definition, merchandising is the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skilful advertising, using attractive displays, etc. while visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. Merchandisers are responsible for ensuring that products appear in the right store at the appropriate time and in the correct quantities and merchandisers also set prices to maximize profits and manage the performance of ranges, planning promotions and markdowns as necessary while visual merchandisers create window and in-store displays in shops and department stores, taking responsibility for ‘the look’ of the store, with the aim of promoting goods in order to maximize
According to Henry Mintzberg, the associate professor of management at the MC Gill University, believes that people view the manager of any organization as “the leader of an orchestra and as a person who can control various parts of his organization with the great ease and precision of Seiji Ozawa” (Mintzberg 49). It is believed according to Henri Fayol’s theory that the managerial job is divided into four functions: (planning, organizing, controlling and leading). In this paper, we will try to explain the four functions of management with main focus on Organizing and Planning which we viewed as the most challenging functions. Explaining these functions will be integrated with their application in real life by interviewing a manager
For managers to efficiently perform the many tasks they have been assigned, the managers should work under pressure and with a sense of getting tasks done within a stated deadline. The store managers should also have full involvement in retail trade and the human resource. Additionally, the stores managers should have high multitasking abilities, not to mention a good command of authority and interpersonal skills (Madaan, 2009). Store managers in the COLES supermarkets contribute largely to the organization’s goals in that they administer a retail association 's staff, address client issues and plan and organize sales, marketing, and planning. Organization Background Study For over a thousand of years, COLES has gone on to deliver quality goods
Explain the relationship between the communication mix and branding in retailing? "Retailing encompasses the business activities involved in selling goods and services to consumers for personal, family, and household use." Retailers buy large quantities from manufacturers or wholesalers and then sells small quantities to consumers to earn profit. Retailing is important because consumers demand to have goods and services that they need. For Retailing to occur, a business must have the tools necessary for communicating to the consumers its goods and services.