Maslow's Needs Hierarchy Theory Applied By Walt Disney Company

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The first theory which is applied by Walt Disney Company is employee engagement. According to Dana Wilkie (2014a), it is named as the happiest place on the world. Naveenshahi (2013) said that Disney often focuses on people and creates a happy environment for their employees and makes them loyal to the company. To achieve the high engagement of employees, they hire and train the employees, create enthusiasm through communication and always put people at first. Walt Disney has a well-being employee engagement as there are some examples show that employees often put customers at the first place, work hard on their jobs. Mr. Kurlin who is one of the cast members picked up a thrown coffee cup while he was walking towards his working place even though it was not part of his work. Furthermore, there was a little girl lost her Bell doll at the park. The cast members helped her to found it immediately after hearing this news. Before returned it back to the girl, they passed it to the clothing department to fix its hair and change clothes. (Dana Wilkie, 2014b) Secondly, Walt Disney Company has been applying the Maslow’s Needs Hierarchy Theory. In Walt Disney, there is a ‘Spirit of FRED’ award which is one of the 180 recognition programs. Through this program, the employees are helped to gain, enhancing the attitudes of the employees and helping them to create a feel of belonging. Moreover, Walt Disney maintains the rules to keep its employees with the right attitudes which might

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