Analysis Of Nike's Advertising Campaign

Nike is the organization who launched this campaign. Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories and services. The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight and officially became Nike, Inc. on May 30, 1971. It is one of the world's largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.

#Betterforit is a global digital campaign that focuses on women to encourage

Nike launched the campaign and invited women globally to embark on this inspiring journey with their simultaneous initiatives. At the same time, they also looking for strengthen their women customer-based and grow their business via their business via their campaign.

It is a global digital campaign that launched by Nike in 2015. Nike reached out globally to their women consumer base to strengthen and grow their business via their digital marketing campaign/ Since Nike serves a global digital community of nearly 70 million women, this is the most suitable way to reach their target audience by having this campaign globally. To make sure they can reach their target audience globally, they also had used some digital media like Facebook, Twitter, Instagram and other social platforms, to seek further support from women.

The new campaign intends to attract women of all abilities, not just devoted athletes who are unwavering in their dedication to intense daily workouts; the spots encourage women to push themselves by acknowledging all of the struggles women face when they commit to a

Unlike other Nike campaigns, which usually focus on already-accomplished athletes, the idea of this push is to encourage women to challenge themselves, even when they’re at the beginning of their fitness journeys and way out of their comfort zone. Therefore, they invited women globally to embark on this inspiring journey with their simultaneous initiatives such as ‘90 day better for it Challenge’ and NIKE+ TRAINING CLUB. The 90 Day Better For It Challenge has a duration of 3 months which are a combination of Nike+ Training App and Nike+ Running App into one seamless program designed to increase endurance, build strength and get athletes of every level fitter and faster. At the same time, this campaign also acted as a catalyst encouraging every women to hashtag #betterforit and join a global community of women athletes to push themselves further and share their experience on their already existing digital community of more than 70 million