Establish and adjust the marketing mix Assessment Task 2: Project – Determine the marketing mix Introduction This assignment project is about Nikee Food Company which is located in Melbourne CBD. The company offers fresh made sandwiches to local residents and big companies. The business has been operating for the past 15 years and has gained very popular reputation within the local communities. 1. For the new marketing opportunity and in relation to the product or service, answer the following questions? ▪ Who is the product or service aimed at? • corporate customers: they are the large companies who locates close to the sandwich bar and they can order and purchase large in bulk. ▪ What key features and benefits does the product or service provide? …show more content…
▪ How could the environmental factors you have identified impact on the marketing mix? Environmental factors Impacts on the marketing mix Selected environmental factor 1: Internal factors It s help to identify the mission and objectives in the business how much will be cost that need to be spend to manufacture, how this product can go into customers. Selected environmental factor 2: External factor What are the impacts on products/pr External factors important to increase the product because of competition; social factors and Nikee technology changes. ▪ Describe consumer priorities, needs and preferences in relation to the identified marketing opportunity or opportunities. Use the research that you completed in BSBMKG501B to complete this question. • preferred method of payment: According to Nikee food company they are using eftpos to get the payment. • preferred time and place for responding: Any time between 8.00 am - 4.00pm in every five days • preferred time and place to take delivery: After 10.00 am can take delivery from the nikee food company. ▪ How will consumer priorities, needs and preference impact on the marketing mix selected? Consumer priorities, needs and preference Impacts on the
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Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.
Executive Summary: Under Armour is a company which was launched by former University of Maryland football player Kevin Plank. When he first started his business, it was named KP Sports, it is now known as Under Armour. The company started very small and operations were held from the basement of the founder's grandmother's house. However, the company soon expanded to have a remarkable market share in the sports apparel industry.
Kraft Heinz Case Study Executive Summary Problem Statement The focal problem that Kraft Heinz Company (KHC) faces is the decrease in demand of packaged-foods, while trying to increase revenue. Analysis This analysis studies Kraft Heinz Company’s strategy, competitive position in the market, problems being faced, and the company’s financials.
NIKE The Factors that Led to Success and Failure of Nike in its Venture across International Markets Abishek TR* Abstract- Key words: INTRODUCTION The largest American suppliers of athletic shoes, apparel, and sports equipments .At the same point of time ,this company is known worldwide .The Success of this company is the result of the various strategies used in the international market expansion which helped them to enter into new markets and to strengthen its position in the traditional ones .
Internal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.
Industry Overview: Mondelez operates in a very well established and crowded industry that, despite market research and insights, remains very susceptible to changes in consumer preferences. This constant fluctuation would be difficult in itself, but when you consider the expansive portfolio of food products offered, the risk increases as a multiple of items available to market. Common packaged food items within this industry include ready meals, baked foods, breakfast cereals, soups, baby food, potato chips, nuts, instant noodles, candies, pasta, biscuits, sauces, dressings, condiments, and carbonated beverages among many other items, all of which revolve around unique consumer snacking preferences. Because of the wide-variety of options made
Q1 : (Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment . Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. The demographic is the study of human populations like : gender , age, location , density and other statistics . The demographic trends have impacted the marketing includes : changing age , population growth and so on , for example , this changing will affect the united airlines decision because demographic
List three of the six major element of marketing audit Marketing audit helps a business understand the situation and prepare strategies in order to achieve the objectives. The three key elements of marketing audit are discussed below. 1) External and internal environmental audit entail assessing the business environmental factors that may influence the strategies and operation of the business. Eternal environmental audit deals with analysing macro environmental factors such as the socio-economic aspects of the business environment, customer demands and expectations, and state of competition etc.
In order for a business to find out their customers interests and thoughts about their business, they carry out the appropriate marketing research to ensure that the business has 100% customer satisfaction. In relation to Kellogg’s, they have carried out a number of market research, which has ultimately led them to becoming the leading cereal brand. The company has developed a range of products for the segments within this market, targeted at all age groups over three years old. This includes 39 brands of cereals as well as different types of cereal bars. Consumers of cereal products perceive Kellogg 's to be a high quality manufacturer.
We can look through its macro environment by six factors. The six factors are: political, economic, cultural, technological, natural, and demographic environment. The macro environment analysis is to find out the possible threats and opportunities of the brand. The analysis will
Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.
Micro and Macro Environmental factors that influence Marketing decisions (LO 2.1) Micro Environment: This indicates those elements over which the marketing firm has control or which it can use in order to gain information that will better help it in its marketing operations. Furthermore, these are the factors close to a business that have a direct impact on its business operations and success. It is important to carry out a full analysis of micro environmental factors prior to decide corporate strategy.
According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.