Elements of SWOT are: Strengths which can be any work or project, that give the company a comparative advantage over other organizations. Strengths can appear in the shapes of resources, competitive advantage, and all the other aspects that the business does in a way that add value the competitive advantage. Weaknesses are those characteristics and factors under company 's control, that put the work or project in disadvantage relative to others. Weaknesses like limited skills, lack of resources and any other negative aspect that give the competitors the opportunity to get advantages over the organization. On the external side, opportunities are elements, works or projects that the organization could exploit to its advantage.
Opening up of industry and availability of financial resources, reduces this barrier. Strong branding forces new comers to invest heavily on attracting customers from the present airlines. However, branding has not been very effective in keeping the customers in airline industry. Thus threat of new entrants in airline industry is high particularly in low-cost segments. Only very high efficient operations can keep the new entrants out of industry.
Decentralization and the expansion of a larger portfolio through its proposed partnership will improve branding awareness and customer satisfaction. Competition from various airlines offering less generous terms and conditions of employment will be a tough challenge as it may arouse with several negative reactions from employees. Green technology investment is another huge challenge due to current financial instability. The organization will need the execution of change to set aside budget to compete in technological investment. 2.2 Internal drivers of
And it consists of Micro environment and Macro environment. Q (1.b): Demography is “the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics” (Kotler, 2011). The passenger’s demographic trends implicate UAL decisions such as the changing in the population’s family and age, Geographic shifts, employment and educational characteristics and the Diversity. UAL should increase their focus on satisfying the changing customer travel preferences. Different generations interested in different things as millennial interested in discounts, WiFi, online booking, etc.
Since opportunity to target women was catered by Song, it shows how well they are consistent with external consistency. The threat of competitors declined as well because of their sound strategic implementations. Moreover, we can judge their external consistency by applying porter five forces model. Porter five forces model • Threat of new entrant: Threat of new entrant is quite low because of high capital requirement and lower margins in low-cost airline segment. In addition, market share in this segment is fragmented, which is why it not that easy to snatch market share from existing employees.
On the other hand, not much to look at the manufacturing that narrow profit if it contains the following appearance: high risk of fresh entrants and substitute goods, strong bargaining power of sellers also strong power of purchases, high strength of struggle between manufacturing challenger, moreover unavailable of matching goods or services. According to the five competitive forces of Michael Porters that help in detailing the study of an industry’s competitive network, SWOT analysis is a beneficial strategy for any industry, it focuses on when a business should go or not to go for example, a new product, a new branch, opening a new market etc.…. It is also calculate the potential of
Opportunities: They can come from 0utside the project and may lead to increased sales and also can lead to increased profits. Are external factors that are in the interest of the company such as the presence of g0vernment support or the ease of finding and applying technology Threats: They can come from outside the project and cause disturbances to the project. Are the external factors that negatively affect the performance of the company, such as competition or negative economic indicators. SWOT analysis in united airlines: Strengths: -Low labor costs - High growth rate -Local market - Market entry barriers -Distribution of distribution and sales networks - Skilled manpower - High profitability and revenue Weaknesses -taxes Opportunities -global markets Threats: -External business risks - Technology - Increased costs - High cost of raw materials - Increase in labor costs Referencing: https://www.swotanalysis24.com wiki < https://en.m.wikipedia.org www.investopedia.com AOU ,E_library (value-based Marketing Strategy) AOU, e_library (marketing management: a decision- making
It is easily understandable that it is a good practice to choose location of an organization where the product or service they are giving will have demand and will have enough population to maintain the level of demand. For example, if an airline company establishes its base in a place where population is low and economic activities are slow and almost non-existent. It will face two-fold problems in achieving its business objective. One is that there will not be enough passengers at any given time to fly their airlines in full capacity, and another one is that poor economic activities will render most of that meager population unable to bear the minimum
A market structure will affect the barrier to entry for the companies that intend to join that market. A monopoly markets structure has the biggest level of barriers to entry while the perfectly competitive market has zero percent level of barriers to entry. The other factors that influence the firm behaviour under a market structure are the efficiency. Firm will be more efficient in a competitive market while firms will be least efficient in a monopoly
Where an airport has significant market power incentive-based regulation is the only price regulation that will deliver efficiency gains. Airports usually have high credit ratings and can bear risk more easily than airlines. Regulation should be designed to facilitate this. Standards Poor passenger experience with check-in and security processes is another factor leading to a commoditization of the airline product and a low customer willingness to pay. Standards being introduced and proposed by the fast travel and checkpoint of the future programs and others could play an important role in improving passenger experience and willingness to