United Airlines Swot Analysis

Q1 :
(Philip,2011) “Marketing environment is consists of the actors and forces outside the marketing department that affect marketing management’s ability to build and maintain successful relationships with target customers” . The marketing environment consists of micro and macro environment .

Macro environment have larger societal forces that effect the microenvironment , it includes : demographic , economic , cultural and other forces. The demographic is the study of human populations like : gender , age, location , density and other statistics . The demographic trends have impacted the marketing includes : changing age , population growth and so on , for example , this changing will affect the united airlines decision because demographic

Strengths are the features of the business and internal capabilities that allow the company to operate more effectively than their competitors and help to reach its objectives , such : distinct product quality , marketing expertise , good location and other , for example : United airlines have a good reputation and this is a strength of the company .Weaknesses are internal limit that may limits the company’s ability to achieve its objectives , such : bad location , poor quality product and other , for example : United airlines have a lack of resources and this is a weakness of the company . Opportunities are external factors that may help the company to exploit to its advantages , such :demographic changes , economic claims , new technology and taste of customers , for example : in the holidays , people often want to travel , so United airlines provide a good offering to attract more travelers . Threats are emerging or current external factors that may challenge the company’s performance , such as : economic crisis , taxation and competitions , for example : United airlines have a many competitors that may challenge the company’s abilities to attract more customers . as I’m the owner and managers of United airlines ,first I will look at my own internal strengths for example : United airlines are a very trusted brand and Has an employee strength of over 85,000+ . While my own internal weaknesses