ipl-logo

Consumer Behavior: The Evolution Of Grocery Shopping

1434 Words6 Pages

Review Of Literature ( customer satisafcation towards online shopping)
George Adamidis et al (2006), in this paper, the authors discussed about specific aspect of shopping; grocery shopping. Grocery shopping is an essential and routine type of consumer behavior, which over the last few decades has undergone major changes due to the rapid evolution of technology. E-grocery is the new form of grocery shopping, which allows consumers to order products via the Internet from the convenience of their house. The evolution of online and in-store grocery shopping is largely determined by the motives and the behavior of consumers. The aim of this paper is to investigate and explain Cypriot consumer’s perceptions and responses towards online grocery shopping. A survey that …show more content…

The websites enables customers to searchand compare products with ease. Another important reason for the number of online shoppers to constantly multiply isbecause of 24X7 shopping advantage and the home delivery of products. Shopping websites also provide discounts,vouchers and free gifts to attract customers
Several past studies revealed the difference of shopping in the traditional shopping channel and online shopping channels. Lusch and Lusch (1987) suggest that in the traditional shopping environment, there are four unique characteristics of services which differentiate services from goods. These characteristics are generally summarized as intangibility, inseparability, heterogeneity and perishability. However, due to the lacks of social presence and product presence in the E-commerce

Show More
Related

  • Is3350 Unit 4 Assignment

    674 Words  | 3 Pages

    • Approximately seven eighths of the participants responded to the

    Read More

  • Summary Of The Supermarket: Prime Real Estate

    532 Words  | 3 Pages

    Your Name _____________Jialiang Wang_________________________________________ 1. Do you identify the author and title of the article? Yes, I do. “The Supermarket: Prime Real Estate” by Marion Nestle 2.

    Read More

  • Summary Of The Supermarket: Prime Real Estate

    1150 Words  | 5 Pages

    Marion Nestle deftly writes how supermarkets use various strategies and techniques in order to gain maximum profit as well as sustaining customer interest at the same time in her article, “The Supermarket: Prime Real Estate.” This issue is compelling yet perhaps obscure within many people’s lives as they often naturally regard supermarkets as locations to buy food and necessities. Nestle is conspicuously trying to change that simplistic perspective as she claims supermarkets are in fact the ones in control and that the shoppers are victims of buying “too much”, adding to one of America’s widespread health problems, obesity. Through relevant data, outlines of marketing strategies, and effective explanation, Nestle presents a matter that readers

    Read More

  • Consumer Nation: How Consumerism Changed America

    1315 Words  | 6 Pages

    Joshua Shavel Consumer Nation 10/5/17 How Consumerism Changed America America is often described as a nation of consumers. This description usually has a negative tone, implying that Americans are materialistic, and in comparison to the majority of other countries, this is true. Many people accuse Americans of having a level of consumption that is actually wasteful in a lot of ways. Finding the difference between “needs” and “wants” is difficult in a consumer nation, where options are almost limitless. Consumerism can also bring about positive change, though, and this is especially true in the United States.

    Read More

  • Consumerism In America During The Early Twentieth Century

    128 Words  | 1 Pages

    1 - Consumerism developed in America during the early twentieth century in large part due to the boom in industry created by Europe 's inability to create goods after World War I. Combined this with American inventions such as Henry Ford’s assembly line and Americans had money to spend (Schultz, 2013). With the advent of an electrical distribution system, Americans had electricity in their homes for the first time, which led to the desire for all types of electrical appliances to make life easier. All these new products meant that companies had to get the word out about their products which ignited the advertising industry, which led to even more consumerism. Mix into this recipe, the growing credit industry, and you had consumerism like

    Read More

  • Consumerism In The 1920's

    1810 Words  | 8 Pages

    The 1920’s was a very interesting time in history to study. There are many controversial subjects and many improvements during this decade. The main parts that affected America back then and now are: Prohibition, The Ku Klux Klan, the Scopes or “Monkey” trial, consumerism especially around cars, and a change in gender roles. These pieces all go together in shaping society as it sits today, some good some bad, but America has come a long way. The 1920’s was a splitting time in history that created many differences in America that we still have today.

    Read More

  • The Science Of Shopping Summary

    1124 Words  | 5 Pages

    The article “The Science of Shopping” written by New Yorker staff writer Malcom Gladwell, is based on retail anthropologist and urban geographer Paco Underhill. Underhill studies the shopping characteristics through frequently watched surveillance tapes to help store managers improve the setup of their goods and services. Through those footages he evaluated his observations and the statistics to help define his theories with the purpose to make sellers conform to the desires of the shoppers. Underhill, an insightful and revolutionary man, provides a view of science to displaying merchandise and creates a positive experience for both the buyer and seller. I agree that Underhill’s scientific theories; the Invariant Right, Decompression

    Read More

  • Black Friday: Consumerism Minus Civilization

    762 Words  | 4 Pages

    A Summary and Response to Andrew Leonard’s “Black Friday: Consumerism minus Civilization.” It all started in the 1960s; Someone thought that it would a good idea to make the day after Thanksgiving a great day for advertising for shopping for Christmas. Andrew Leonard covers this topic of how bizarre shopping has become in recent years in “Black Friday: Consumerism minus Civilization.” Leonard pokes fun at the consumers who rush these stores for the best deals offered up by the crazed advertisements.

    Read More

  • Black Friday: Consumerism Vs. Civilization

    952 Words  | 4 Pages

    Conscientious Consumer Being a conscientious consumer is a growing act in today’s time. More and more people are switching to this for many reasons. I am using two different sources to inform you further on a conscientious consumer. The first article is Andrew Leonard’s “Black Friday: Consumerism vs. Civilization.” This article really intrigued me when I read it, for the reason of it opening my eyes more to how more ethical I could be, and how many people around the world are today.

    Read More

  • Porter's Five Forces In The Supermarket Industry

    1484 Words  | 6 Pages

    In this era of globalization, the supermarket industry is one of the common investment sectors. It is also forming retail common categories of food products such as fresh and meats, poultry and seafood, fresh fruits and vegetables, canned and frozen foods as well as various dairy products. Investment in this industry can be profitable if succeed but bear in mind that risk still exists if monitoring process is not carried out. Therefore, Professor Michael E. Porter from Harvard Business School has introduced a tool for purposes of analysis potential industry which is the most profitable and potential. Porter stated that five forces are deciding an industry either beneficial at future or it will become a case study and commerce practice (Porter, M.E., 2008).

    Read More

  • Compare And Contrast Shopping Online And Online Shopping

    851 Words  | 4 Pages

    We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

    Read More

  • The Cause And Causes Of Online Shopping On The Internet

    996 Words  | 4 Pages

    Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.

    Read More

  • Benefits Of Online Shopping Essay

    1142 Words  | 5 Pages

    Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.

    Read More

  • Persuasive Speech On Online Shopping

    765 Words  | 4 Pages

    More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

    Read More

  • Reflection On Consumer Behavior

    1141 Words  | 5 Pages

    Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.

    Read More

More about Consumer Behavior: The Evolution Of Grocery Shopping

Open Document