Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain E-consumers behavior from different perspectives. Many of their studies have posited new emergent factors or assumptions which are based on the traditional models of consumer behavior, and then examine their validity in the Internet context. 1.2 CURRENT SCENARIO OF ONLINE GROCERY SHOPPING INDUSTRY The evolution of online grocery stores is still in its infancy in India. However, purchasing grocery online is getting as popular as purchasing electronic gadgets online.
The feature of online stores being available at all times is a huge advantage, since customers can spend time shopping online at their convenience. This online shopping format is dynamic and it provides huge scope for researchers to explore the various online consumer behaviors. The e-shopping attraction is snowballing fast among consumers across the world, which is the focus of this study. Utilitarian shopping motives encompasses qualities relating to convenience-seeking, variety seeking, searching for quality of merchandise, and reasonable price rate, etc. In contrast, hedonic shopping motives are associated with emotional requirements of individuals for enjoyable and interesting shopping experiences (Bhatnagar & Ghosh, 2004).
Walmart’s main target segment in competing with cost is with Amazon. Online sales are booming, and Walmart plans to increase their e-commerce initiatives. Walmart plans to turn the majority of their shoppers into online shoppers by offering unique features that are not available for Amazon shoppers. Walmart would first need to improve their website to make the website easier to shop and user-friendly. The most useful feature that Walmart can offer their customers is the capability of offering in-store returns and pickups.
The trend is growing too fast increasing revenues from the online retailing. Researcher have been conducting a lot of research to see the impact of online shopping on the business, the role of internet shopping as a channel of distribution (Alba et al, 1997), factors influencing shopping online (Swaminathan et al, 1999) and the impact of online shopping on price sensitivity (Shankar et al, 1999). There are two types of shoppers, online and offline shoppers. According to Journal of retailing published (Jayshankar, Kristey, Michael and Nadia, 2010) have used different attributes to differentiate between these shoppers. Following are the attributes shopping motivation, attitude towards shopping, shopping frequency, store loyalty and etc.
Nowadays there is a growing competition between physical stores and online e-commerce stores. The researchers tried to determine if the consumers’ behavior is different for the online shopping and what are the main reasons for their purchases in the Internet. For example, Monsuwe, Dellaert and Ruyter (2004) introduced the technology acceptance model to explain the reason for online shopping. They proposed a theory and explained that there must be a reason why the customers prefer online shopping to traditional one. They assume that that reason belongs to one of the two main groups: functionality or emotionality.
Some analysts have states that it is difficult to tell apart online shopping from in-store retailing because virtual marketing campaigns have often attracted foot-traffic into physical stores. Further, some stores sell their products online, but the customers have to visit a store to pick such product; blurring the distinction between the two forms of shopping (Hortaçsu, 2015). This work highlights the rise of online shopping, and how it has impacted the retail industry. Online-Shopping Online retailing is one of the emerging trends in the industry; many retailers are trying to adapt. The main reason for this development has been the easy access to the internet, and the fact that most people use smartphones; the latter being the most significant factor.
Introduction: Grocery shopping is something essential in our lives and in one way or another we have all done grocery shopping whether we are young or old. Nowadays, with the non-stop technological advances, grocery shopping is now a few clicks away. Over the past couple of years, online grocery shopping has become popular. However, even though consumers have the option of ordering their groceries online, some still prefer going to the store itself to buy their groceries. Our aim is to focus on the reasons behind consumers’ behaviour toward online and in-store grocery shopping.
Dr. Sunanya Khurana and Ms. Baljinder Kaur (2015) in their research found that e-commerce and e-marketing are mostly influenced by demographic and psychographic factors. Online marketers now know that who are shopping online, what are their preferences, how consumers gets information and use it to buy online products. Most influential factors of online shopping are convenience, ease of use, security cost saving and time saving. Educated and younger age consumers are the most important shopper online. Marketers have to modify their online marketing strategies according to the consumers likes and dislikes.
Both trends are considered as important factors of the retail and therefore also the shopping process. All in all, current and the future shopping is a combination of E-Commerce and In-Store shopping, with Omnichannel approach in marketing. Statistical data used in the research has revealed further expansion of E-Commerce growth in following years. Main reasons why customers continue to shop online and will shop in the future are lower prices, spend less time, home delivery and access to shopping 24 hours a day. Next to the E-Commerce, which is forecasted to be beloved shopping form in the future, the research conduction has revealed high level of involvement of technology in both, traditional retail and
People utilized to do online shopping because of its convenience. • The three factors that were discovered display a momentous in affecting online shoppers and consumers. The finished allocation displayed that the worth was the main factor for the whole example populace, and that subsequent factor was belief was closely pursued by convenience. • Thesegment was generally belief oriented and the respondents had a elevated affirmative attitude towards buying books online. • Customers are enticed to online shopping not merely because of elevated levels of ease, but additionally because of broader selections, competitive pricing, and larger admission to information.