Online Shopping Literature

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Review Of Literature ( customer satisafcation towards online shopping)
George Adamidis et al (2006), in this paper, the authors discussed about specific aspect of shopping; grocery shopping. Grocery shopping is an essential and routine type of consumer behavior, which over the last few decades has undergone major changes due to the rapid evolution of technology. E-grocery is the new form of grocery shopping, which allows consumers to order products via the Internet from the convenience of their house. The evolution of online and in-store grocery shopping is largely determined by the motives and the behavior of consumers. The aim of this paper is to investigate and explain Cypriot consumer’s perceptions and responses towards online grocery shopping.
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The websites enables customers to searchand compare products with ease. Another important reason for the number of online shoppers to constantly multiply isbecause of 24X7 shopping advantage and the home delivery of products. Shopping websites also provide discounts,vouchers and free gifts to attract customers
Several past studies revealed the difference of shopping in the traditional shopping channel and online shopping channels. Lusch and Lusch (1987) suggest that in the traditional shopping environment, there are four unique characteristics of services which differentiate services from goods. These characteristics are generally summarized as intangibility, inseparability, heterogeneity and perishability. However, due to the lacks of social presence and product presence in the E-commerce
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Bauer (1967) introduced the notion of ―perceived risk‖ to consumer behaviour research. He suggested, ―Consumer behaviour involves risk in the sense that any action of a consumer will produce consequences that he cannot anticipate with anything approximating certainty, and some of which are likely to be unpleasant.
Bagozzi (1974) in his study reveals that E-shopping behaviour is a complicated decision process. First, consumers make a shopping decision based on their family needs, budget limitations, and other constraints impinging on them. Accordingly, they are likely to minimize transaction costs and maximize compatibility with needs. Second, e-shopping behaviour is a social influence process and it is affected by social 50 influence (e.g., social norms), vendor and consumer characteristics, and third parties (e.g., competitive offerings)
Sheth (1983) also suggested that the consumers have two types of motives while shopping, which are functional and non functional. The functional motives are mostly about the time, shopping place and consumer‘s needs, which could be like one-stop shopping to save time, the environmental of shopping place such as free parking place, lower cost of products and available to choose from widely range of

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