Any academic subject entails a method to reach its conclusion that is; it must have a methodology for analysing and producing its data. Explaining the reason of methodology aids others to have a better understanding of the proposed work. For the purpose of this work, the methodology consists of the research process. The research process comprises of the main steps and definitions which outlines a straightforward and systematic strategy for finding and gathering data.
Figure 4.0 The Research Process
4.1 Research objectives
The public relations function in the telecommunication sector exists since the 20th century and a sequence of PR activities are being held mainly by Orange, Emtel and MTML to promotes their new projects
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It is an attempt to set the foundation that will lead to future and further studies, and to determine if what is being observed might be explained by a currently existing hypothesis. The objective of exploratory research is to recognize key issues and key variables. Here the exploratory research for telecommunication sector in Mauritius would be looking at a new angle of how PR helps the target audience to choose the best among the three …show more content…
It is an important facet of any type of research study as incorrect data collection can eventually lead to invalid results.
There two type of data namely:
• Primary Data
Primary data also known as field research ,are those information which are collected for the first time. Primary data means original and fresh data that has been collected for the first time specially for a purpose .Examples of primary data are Personal interview ,Human observation Case studies ,surveys and many more.
• Secondary Data
On the other hand secondary data also known as desk research, are those which have already been recorded by someone else , for another purpose and have gone thought the statistical machines. They are usually refined of the raw materials . For example journals, control panels and books
As a result of searching the existing literature, the researcher was able to obtain data that correlated exceptionally well with the research topic. Indeed, the researcher gathered pertinent information from secondary sources; however, the primary sources of data were needed to draw a logical conclusion of the research at hand. So, the next step was major section III, Research Methodology. Being
In addition primary and secondary sources are used to fortify the message being out forth. Food Inc. prominently focuses on secondary data from statistics and gathered evidence from factories and factory
There are three types of sources that an individual may encounter while researching which includes primary sources, secondary sources, and tertiary sources. However, primary sources are used for many different fields of study. Primary sources are original pieces of written information that are not altered through interpretation and are from the time that certain events have occurred. As a result, primary sources can have numerous benefits and drawbacks for a researcher. For example, poem fragments by Lowell mill women serves as a primary source revealing the life of mill women who came to the United States during the Industrial Revolution to work in textile corporations in Lowell, Massachusetts.
Analysing the data: - Identifying patterns and trends Problems relating to marketing: - These incorporate what cost to change, how best to publicize the products and administrations, where to offer them from etc. Types of research: - There are two types of research that businesses’ use to gather the right information for the company the first research is called primary research and the second method is secondary research. Primary Research: - Experiments, investigations, or tests carried out to acquire data first-hand, rather than being gathered from published sources. Secondary Research: - Research based on secondary data.
SOLVAY GROUP: INTERNATIONAL MOBILITY & MANAGING EXPATRIATES Group F2 Problem Statement: The situation is to develop an international mobility program in order to streamline processes at Solvay which aligns the company’s business goals with individual employees’ needs . External Analysis Factor (Economic, Technological, Cultural) Implications on the problem Political: • Swelling government regulations in Pharmaceutical industryIt was difficult to enter the industry(high entry barrier, not lucrative)Existing players diversifying globally Require additional HR • Movement of HR helps in easy expansion need of an effective international mobility program (take care employees needs like personal, financial, social etc.)
For the secondary sources, I will search books, journals or any type of it from the internet. I will compare the different articles and analyze the arguments. In addition, I will use other research papers with the same topic to find what experts say about this topic. There are two methods of primary research: • survey
CHAPTER 5 CONCLUSION 5.1 Introduction The impact of recession has been felt throughout the world. This study is an effort to analyse the impact of the recession in India, especially in the construction industry. The impact of the recession has been different in countries around the world. The way the recession has affected the various industries of each nation is also different.
SECONDARY RESEARCH Secondary research is also known as desk research and it consist the data which has already been produce it can be quantitative, qualitative or historical also it can be seen as internal data and as well as external data. Secondary research is the process which involves collecting data it may be originator or distributor of primary research, secondary sources include documents, letter, diaries, autobiographies and referencing other forms of research and quotes. KFC they are able to save money and time through having enough employees who are able to do most on the work which saves time as well as money because they will serve more customers in a short period of time. KFC are able to get information and access information
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,
Tim Pigsley the director of operations for RFS quoted that Disney has the best customer service and have proven to be able to satisfy their many customers around the world, Southwest Airlines have special approach in fun and flying, and TGIF has super low employee turnover and high employee loyalty. It would be a great thing if Ramada could capture these things in order to increase and improve their customer satisfaction level. Secondary data are data gathered and recorded by someone else prior to and for a purpose other than the current project (Griffin). Since secondary data are already collected by someone else (meant that they did all the researches), it is more cost effective, since you do not need to go directly. Thus it plays as the cost effective role and role model (Ramada could look at their practices and apply it to their own
Descriptive Essay I have never thought that drawing would help me out in life until I tried it. The interest started when I was in second grade when I saw one of my best friends drawing. I am thankful for her, she is the one who taught me to be patient and practice makes perfect. It gets a little frustrating and overwhelming when your interest is there, but you are not good at it.
The term Research Methodology refers to a set of procedures, methods & techniques that are put together by the researchers to obtain a solution to the problems they confront during the collection of data. The researchers look for the most crucial data which is inevitable for the research. Generally there are three kinds of approaches or research methods namely Qualitative, Quantitative and Mixed. These methods are used to gather data and resolve issues that emerge during the process of data gathering. The researcher can bring forward his findings either in the form of quantitative or qualitative or mixed research methodologies only when the data is collected based on the preliminary data gathering process and the secondary data gathering process.
For this artifact that addresses NJPTS #2, I had to design an ice breaker activity for students to complete during one of the first days of classes. The goal of the activity is to learn about my students as individuals and to have students recognize how they are similar and different to their peers. By having pairs of students interview each other and then introduce their partner to the class by providing specific pieces of information, not only will I, their teacher, get to know my students but the whole class will be able to learn more about each other as well. Specifically due to the fact that this activity introduces each student as a unique individual to the class, this artifact specifically complies with Standard 2, Critical Dispositions 2, which states that, “The teacher respects learners as individuals with differing personal and
2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.