Skittles In Advertisements

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Imagine this: you walk into your friend’s house to watch the football game when your attention turns to the food table. You see the generic finger foods, such as sandwiches and football cookies. But then, you see the large aluminum tray filled with candy, but not just any candy – your favorite candy. What’s your first instinct? Would it be to grab a bowl and fill it up with the candy? This is what Skittles is portraying in their latest ad. I argue the advertisement relies on logos because Skittles are inexpensive and can fit in at any party.

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