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Social Media Influence On Business

767 Words4 Pages

The Effect of the Internet and Social Media on the Success of a Business
Danielle Arthur
Kaplan University

The Effect of the Internet and Social Media on the Success of a Business
According to experts, “Today around seven in ten Americans use social media to connect with one another, engage with news content, share information, and entertain themselves” (Pew Research Center 2018). The effect of social media has made businesses grow and expand for the best and even caused some to fail and foreclose. The internet and social media has improved businesses in the areas of advertisement, networking, receiving feedback, and increasing sales. This is an important thing for people to understand if they are running a business or plan …show more content…

Businesses create an online store so that people all over the world have access to it instead of only offering its service to the people that live in the area. An example of this is online clothing stores or apps that have people do the shopping for you and delivers it to your home. It makes it easier for their consumers to still buy from their store even if they don’t have the time to come into the store themselves. It also opened the chance for companies to network with one another. Networking is a way for businesses or people to connect with one another to share knowledge and receive word-of-mouth referrals to help with getting an internship or job (Department of Industry, Innovation, and Science, 2017). A website called LinkedIn is a great way to network because it lets people enter in the work and school experience and connect them to people that they may know because the attend the same things. It also makes it easy to find jobs that would be best for the field that you would like to go into.
Everyday a business succeeds or fail but that is always up to the way an owner chooses to run it. There are many things that the internet and social media has effect on a business but the main things that builds a business is making connections, communicating with the consumers, knowing how to sale that product, and making it seen. Because a business cannot grow if no one even knows that it’s even …show more content…

(2017, May 05). Benefits of social media for business. Retrieved March 26, 2018 from https://www.business.gov.au/info/run/advertising-and-online/benefits-of-social-media
Pew Research Center. (2018, February 05). Social Media Fact Sheet. Retrieved March 26, 2018, from http://www.pewinternet.org/fact-sheet/social-media/
Queensland Government. (2018, February 01). Using social media to market your business:
The basics. Retrieved March 26, 2018, from

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