The business person can increase their sales by showing their good feedbacks and giving a proper information content in order to get customers trust. A study has been reveal that 91% of retail brands used more than one specific social media in a way to attract their target customers. Therefore, testimonies and feedbacks can also be included in their social media website to improve their business conversion rate up to 34%. Business conversion rate can be increase by adding reviews to your social media sites by creating a different way of presenting and commercial their own brands that might be more interesting and different from others. In conclusion, even though some business might not achieve their own targets but there must be a way to make it successful such as the positive impact of social media.
This in turn results to the increase in the number of fans for the business and at the same time raise awareness on the business brand. A referral promotion can also be said as an approach for businesses to reward their fans for being the best ambassador for the companies on Facebook. There are a few steps to organise referral promotion. The first step to organise referral promotion is that a business has to choose a gift and referral goal. A right chosen prize is very crucial in referral promotion.
Second, the author illustrated how frequently companies use social media as a marketing tool. Using statistics, it was inferred that many companies were investing in daily social media promotion. In fact, another research shows that these daily posts can increase the annual revenue of a company. Furthermore, research also shows that many managers notice the advantageous prospects of social media, and use this opportunity for the prosperity of businesses. Lastly, the author enumerated the advantages and benefits of using social media as a marketing tool.
Literature Review In this literature review the researcher tries to discuss the usage of different social media marketing tools used by organizations and how the put an impact on customer’s purchase making process. There are many literature and theories that the researcher used to develop a conceptual frame work and research paradigm. 2.1 Social Media Social media marketing is one of the most recent versions of marketing method that is creating buzz marketing all over the world (Silvestre, 2011). According to the research of Forbes (2013) the number of customers has increased rapidly because of the use of the social media to know about the product and make the comparison with other products of other producers. According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share.
Abstract Social media monitoring the public views can be understood by the theories of people’s opinion. Online reviews became increasingly popular in a broad way for people to share their views and sentiment with other users towards any product. These online reviews provide a healthy information about any product which is newly launched in the market. This could be very useful for the business people to improve their product’s quality and productivity. to make reviews in their own field.
All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors. Since the time big data made way into the different sectors of economy, the need for analysis has risen. This gave birth to several analytics tools like Hadoop and SAS. Talking of Social media analysis, the use of Google analytics has risen tremendously in recent past. Experts are coming up more and more plans for increasing an organization’s conversion rates and big data is playing huge role in this process.
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
According to Smith (2017), Facebook advertising is used by 2 million business for boosting their products and services worldwide. In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017).
As a result, social media have impacted the perceptions of customers about the organizations (Lipsman, Mudd, Rich, & Bruich, 2012). Since 2008, the number of small businesses using social media has doubled as their leaders seeN to create visibility and awareness, to identify and attract new customers, and to reinforce or change their companies’ respective perceived brand images. The Small Business Success Index (SBSI) conducted a survey of 500 small business owners in December 2009 and discussed their findings as follows (Number of small businesses using social media doubled, 2010): Academy of Marketing Studies Journal, Volume 18, Number 1, 2014 75 percent of the small businesses have a company page on a social networNing site; 61 percent use social media for identifying and attracting new customers; 57 percent have
The more customers they gain, the more profit them able to get. However, Maxis have to analyze their target market because some customer able to bring more profitable for the company. Therefore, Maxis should identify and notice which customer that they want to targeted. Measure: Customer Survey Customer satisfaction surveys are playing an important role in measures. Customer surveys are the most effective way to gain customer feedback and increasing customer loyalty.