Starbucks Competitive Strategy
COMPETITIVE STRATEGY
The strategy process should follow 4 developing topics:
1. Cost Leadership
Cost leadership is the first competitive advantage businesses often attempt to gain. Cost leadership as an advantage occurs when a business is able to offer the same quality product as its competitors, but at a lower price. Cost leadership can occur when a company finds ways to produce goods at a lower cost through the perfection of production methods or by the utilization of resources in a more efficient manner than competitors. Other factors, such as proprietary technology, can also factor into this type of advantage. Cost leadership may be classified as an offensive strategy, whereby businesses attempt to drive competitors out of the market
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In order to be able to correctly classify the segment to which each product is directed, it is important to make a list to know the type of people you want to "seduce". Thanks to the definition of the target within our marketing plan we will avoid directing our actions to the whole world, which can be a waste of time and money. The following aspects will help the company to have a better idea of their potencial client profile.
✴ Age
✴ Idiosyncrasy
✴ Social Status
The information needed to build that profile will be given by both internal and external sources, considering internal all the aims of the company directors together with information gathered by bank data specialist such as dataireland.com or business.ie.
POSITIONING
The Marketing Hub is a marketing agency who provides 20 years experience marketing resources which are Imagination ,Cost engineering, Clever sourcing print and premia , Workshop fabrication, Feet on the Street to implement, Virtual warehousing of your ideas ,Physical Warehousing of your POS, Premia and Props. The marketing hub is mostly B2B system to make their clients succeed in clients’s goal within their budget. As company positioning Marketing Hub is open to have clients in every level; small companies, start-up companies or corporate companies.
USP
SUMMARY OF FINDING
Advantages of Marketing Hub
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