Considering the facts there is no other brand has the heritage of trench coat. Trench coats is already established and associated with Burberry. Though they need to invest in redesigning/revive it to match the developing trends. CASH COWS: Burberrys men’s and women’s apparel is definitely the cash cow as this accounts to 55 % of the total revenue generated by the Brand. Since it regularly generates cash flow, which in turn can be re invested in accessories and beauty to bring it from a question mark to either a star or cash
ANALSISNG TRENDS FAST MOVING CONSUMER GOODS SERVICES Fast moving consumer goods also called Consumer Packaged Goods, are multi-million dollar sectors which are conclusive of a wide range of products and great brand names- the products and brands we use on a daily basis. FMCGs are best known for providing best quality products at any time available as well as maintaining consumer loyalty by being able to maintain good quality at reasonable prices. COSTCO WHOLESALE COMPANY Costco Wholesale Company started in 1976. It started as an enterprise that catered only small scale business enterprises. The first Costco warehouse was opened in Seattle.
• The Company has a turnover of multi-million pound. Watches2u.com- Products, Brands and Assortments The Company works with some of the world’s leading fashion brands including Michael Kors, Radley, Emporio Armani and Marc By Marc Jacobs. It is highly recommended that you only purchase your watch from an official dealer like at Watches2U to be 100% sure you will receive an authentic watch with a full manufacturer backed guarantee, documents and packaging. Purchasing from an official dealer also ensures you will receive excellent customer service and fast and efficient aftercare for the lifetime of your product. You can choose from the vast range of watches for men and women.
During the past decade, Wal-Mart, Kmart and Target three retail giants generate a combined sale of $123 billion (External Analysis Wal-Mart 2015). The success of the retail industry contributes largely to the advancements of science and technology and reduced costs. In the future, the success of Wal-Mart still relies on consumers’ concerns for value shopping and saving money. The company should pay close attention to the needs of customers and provide high-value and low-price products for consumers. Industry environment analysis includes five aspects: threat of new entrants, power of suppliers, inter-firm rivalry, power of buyers and threat of substitutes.
This idea would be the first in American history, in less than 10 years to reach $1billion dollars, without the need of any mergers. Mission and Vision Statement The mission of FedEx Corporation can be seen to be as focused as the business itself. It focuses on what the company holds true to its heart – safety, value, quality, rewarding relationships and ethics. According to (FedEx Annual Report, 2015, pg 3). “FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation
Keys to Success to stay ahead of my competitors ➢ Having a good location in a high-shopping area ➢ Quality product and good relationships with vendors ➢ Outstanding customer service 1.5. Lucacio’s objectives ➢ Sell £150,000 of merchandise in Year 1 ➢ Generate 10% of Sales from Special Orders ➢ Gather In-Depth Understanding of Customers ➢ To drive awareness and build sales through mentions in both local print and the nation's top fashion magazines within the next 6 years 1.6. PESTLE analysis The PESTEL framework will analyse the always changing and volatile environment in which Lucacio’s men boutique operates by finding the forces that have the most impact on the store performance: • POLITICAL Spending and budget cuts by the UK government during the recent hard economic times meant overall spending by consumers was suppressed and as the years have advanced, the awareness and the reality of necessary government public sector cuts continued to dampen consumer spending and may well continue to well into the foreseeable
They were named as melas and fairs, primarily conducted for two aims. One for trading and the other one for entertaining. Modern retailing is no way different from them and it involves all activities related to selling of goods and services in small quantities to end-consumers and they make the consumers’ shopping experience as pleasurable and memorable one. India is one of the world’s most attractive futures markets and it has become the fastest growing economy in the world over the next two decades. By bringing a large number of manufacturers and consumers together at a single point, retailers make it possible to sell the products and to do their business.
As for local brands and designers, Hong Kong has accomplished big steps with brands that are now being commercialized overseas such as Giordano, JeansWest, etc. PESTEL ANAYLISIS: POLITICAL: As part of the World Trade organization, Hong Kong and Mainland China have been able to reduce the existent trade barriers, that implies low or zero tariffs applied to a big list of imported products. Hong Kong doesn´t impose any barrier, limitations or restrictions to any imported product, it is open for free trade. ECONOMICAL: Hong Kong economy has presented a steady growth during the last years, and 2015 is not the exception as it is expected to have a growth of about 2.4% compared to 2014. A very important industry for Hong Kong is tourism and this has decreased in 2015 and so have the revenues from tourist purchases in retail, however it is stated that the country’s authorities are carrying out several efforts to boost the
Tan Soo Wei is Chief Executive Office who has holds 30 percent of ordinary shares of Star Lab company. Chua Kar Xin Marketing & Sales Manager, Teo Pue Shi is operational manager, Kheu Siek Yin is financial manager, Henry Ng Kai Wen is accounting manager and Ei Chee Chong is store manager. Each manager is holding the same percent of ordinary shares of Star Lab company which is 14 percent. (refer to Appendix 1) Our shop is located in Prima Setapak, Kuala Lumpur because there has a higher demand for frozen treats. It is very convenient for customers to have a place where
The ownership structure is detailed below Share Holders Unit Holdings Weight Beulah Holdings 2,515,426 50.00% MKL Ltd 1,014,875 20.29% Access Clinics 1,000,000 20.71% Adeniyi Farms 469,699 9.00% 5,000,000 100.00% OUR MISION Our mission is to be the leading fast moving consumer goods company that transforms the industry by offering prompt value ( processed and package goods ) to consumers an affordable price at all times not compromising the quality and value for the consumers . OUR OBJECTIVE Our objective is to always reach out to consumers promptly via most efficient means at affordable costs to sections of disadvantaged and low-income segments of society For the purpose of this paper, Beulah goals and objective will classified into financial goals and non-financial goals FINANICAL GOALS 1. To attain 2% of the market share from the market topline – this implies that turnover of Beulah at the end of the financial year will hover around £1.065million-£2.6 million band . The long term plan is to have 30% share of