Swot Analysis Of Sorja

VI. MARKETING STRATEGIES

A. Future Target Markets

Sorja will be targeting low-to middle-income young adults as well as the elderly. Students is no doubt would likely to be interested in the dresses we offered because the price is very affordable. Meanwhile, the other group that will be targeted is the broad category of the fashion conscious female with disposable income. Firstly is housewives as this segment has plenty of disposable income because of their husbands. These women love dresses, and spend fair amounts of time shopping for clothing. With both money and time, there is no limit to the number of cool dresses that they would like to own. Next category is the working professional women. They typically earn more than RM2, 000 themselves.

These items would also come in trendy an basic colors, with a choice of logos and slogans. In addition, every product would bear the Blue Sky logo.

2. Price

Price is a critical part of the marketing mix as it will help to maximise profits and also build strong relationships with your customers. Therefore, Sorja products are priced with the competition in mind. We are not concerned with setting high prices to signal high end apparel, nor to set low prices with selling high quantities of our products. Instead, we emphasized on value pricing so that customers feel comfortable purchasing new clothing to replace the old, even if it is just because they like the new colours. The pricing strategy also makes Sorja clothing’s as good gifts—for birthdays, graduations, or “just because.” Thus, Sorja offers very affordable price as compared to other companies or brands. The price is between RM** as the cost price are between RM**. In addition,

In addition, most teens and college students are money tight and we will cater to their needs. Our very own signature "jubah dress" will be stylish yet affordable and everyone will need a simple jubah dress in their closet and they 'll know just where to get it.

3. Place

MARKETING IMPLEMENTATION

A. Marketing Organization

Details on how your company will be organizes? Functions, products, regions or type of customers – to implement your marketing strategies.

Sorja marketing strategies will be implemented according to the functions of each product, regions and types of consumers. Our company provides various types of products and each product have their own functions. We even decided to market the products according to consumer demand. For example, types of dress (jubah).

Other than that, we also plan to promote our products in Malaysia by advertising it online, thus allowing our consumers’ to promote the the product mouth-to-mouth and hoping that they would recommend to all their acquaintances. Besides that, we

B. Activities, responsibility, and Timetables for Completion – Grantt