Tesco Malaysia Swot Analysis
Ecommerce practices by Tesco Stores Malaysia • Tesco’s eshop setup has more than 15,000 products on offer in different product categories with best-buy item promotions, including their validity periods, clearly shown on the screen. Buyers need to ‘Sign Up’ once they enter the homepage and go to ‘Check My Area’ by typing a postcode to see if their homes are within the delivery areas. • Buyers are required to enter their particulars (names, email, contact preference, billing and delivery address etc) in the ‘Sign Up’ form. They have the option to either maintain multiple addresses for delivery (home, office or anywhere else they like) or choose to repeat information by just typing ‘Same as billing address’. • 4 ways to find products to buy. …show more content…
• Final bill amount will only be confirmed upon acceptance of goods as prices may vary because the actual quantity delivered can be different from the guide price shown (e.g. weight based fresh food like chicken, fish and fruits) and items that were on promotion which no longer applicable on the day of delivery. The eshop allows Tesco Clubcard members earn points online to enjoy a discount in next purchase. Buyers can return the items they don’t want, as clearly stated in ‘Return policy’ and these items will not be shown on the final bill amount. • Buyers also can pick out items to purchase but do not have to check-out immediately. Tesco will save those items for them to continue shopping at a future date. • Tesco has email address of visitors who had previously ‘Sign Up’ with them but never shopped or those who only shopped once but never came back. It will use the particulars of these people to reintroduce itself by using approaches like offering incentives so that they could come back and shop with the brand. For Clubcard members, Tesco will use the personal data from the database to customize a suitable loyalty programs and ad
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