1. Introduction This paper examines the role of grounded theory in social sciences in relations to case studies for a qualitative research study specifically, on ways how grounded theory is created and used in case studies to build a theory. Using Strauss and Corbin’s 1998 basics of qualitative research called Basics of Qualitative Research - techniques and procedures for developing grounded theory and Yin’s 2014 fifth edition also called case study research as the main references for this essay. Both of these books are crucial and uniquely guide novice researchers in their process to conduct research in social sciences. Research Design and Methods The use of these books is not necessarily to summarize them but rather to stress the points
The chapter also discusses the research techniques, instrumentation, population, strength, weakness of the research. 3.1. RESEARCH DESIGN A research design is a plan, structure and strategy of investigating to get answers to research questions or problems. The plan is s complete scheme of the research. It includes an outline of what the research will do from
2.0 Research Methodology. Msabila and Nalaila (2013) explain that methodology refers to a systematic, theoretical analysis of applied to a field of study or theoretical analysis of the body of methods and principles associated with the branch of knowledge. The methodology indicates the research approach to be used, research design to be employed, study site unit of analysis, population and sample, sampling techniques, data collection methods and mode of dissemination A qualitative approach was found appropriate in order to get a deep understanding of the phenomenon under review or exploration. Creswell (2012) refers to major characteristics at each step of the research process in the qualitative approach as follows: • Exploring a problem and developing a detailed understanding of a phenomenon. • Stating the purpose and research questions in a general and broad way so as to capture participant’s experiences.
ds which is important as more relevant and accurate information can be gathered. Descriptive research describes the associations between different variables such as advertising and sales. The data accumulated here will be mostly gathered by quantitative research methods. This will ensure the data is factual, and presented with actual figures and percentages that will strengthen the reliability of our research. By applying descriptive research the aim is to complete the series of actionable objectives such as: To perform a cost/benefit analysis of sports sponsorship.
Cooper & Schindler (2003) identified that two broad research methods are often used across various studies for logical reasoning. Two broad categories of research approaches are deductive approach and inductive approach. Research approach is usually selected by the researcher depending upon the nature of study and its specific requirements. In an inductive approach, the researcher first begins to collect relevant in accordance to the study under discussion. Once a substantial amount of data in the form of previously conducted similar studies, the researcher tries to understand the concepts and looks for patterns that could provide explanation to our identified research problem.
Research means search for facts, answers to questions and solutions to the problem. It is a purposive investigation and an organized inquiry. It seeks to find an explanation to an unexplained phenomenon to clarify the doubtful facts and to correct the misconceived facts. The term ‘Research’ should be used in a technical sense as an academic activity. (C.R Kothari, 2009 ) According to Clifford Woody Research consists of: • Defining and redefining problems.
The main purpose of this chapter is to provide an outline of the research methods that will be used and to explain the procedures that will be employed to collect the data in the intended study. Since the scope of the study has been determined, and its aim and objectives have also been identified, it is very important to outline the methodology that will be adopted to pursue the issues relating to the research questions. This involves indicating the particular research philosophy and strategic approach that will be assumed by the researcher. Research is a systematic investigation to increase the sum of knowledge (Fellows and Liu, 2003). Marshal and Rossman (2006) define research as a systematic inquiry to provide a better understanding of
Gender ideology is one of popular topic which these advertisements pay more attention to explore. This essay aims to focus on how gender role is reflected in advertisements by making use of the Critical Discourse Analysis (CDA) to analyze three TV adverts. The question is posed that “What is CDA”. CDA needs to be understood as both a theory and a method (Chouliaraki and Fairclough 1999: 16), in that it offers “Not only a description and interpretation of discourses in social context but also offers an explanation of why and how discourses work” (Rogers 2004:2). Most critical discourse analysts often seek to show how a text could be biased towards a particular ideology.
Secondly, the proposal should also specify its aims and objectives. The research question developed in the conceptualization of ideas could be re-stated and formed as an aim of the research. Thirdly, a research proposal should contain a theoretical framework. It contains all review of relevant literature that is useful for the development of the research project. Fourthly, an outline of a methodological framework should be a part of a research proposal.