Social media Nowadays, social media has turned into a popular expression. So, what is the meaning of social media? Nicola Ellison (2007) argues that people can characterize social media as electronic administrations that permit people to develop an open or semi-open profile inside of a limited framework, verbalize a rundown of different clients with whom they share an association, and view and navigate their rundown of associations and those made by others inside the framework (Ellison, 2007, para. 2). There are numerous new kinds of online networking that have picked up recently: sites, wikis, media-sharing locales, informal organization destinations, social bookmarking, virtual universes, small scale blogging locales, and so on.
Title: SOCIAL MEDIA AND ITS ROLE IN MARKETING Social media is engaging with consumers online. According to Wikipedia, social media is internet-based tools for sharing and discussing information among human beings. Social media is all about networking and networking in a way that espouses trust among parties and communities involved. Any website which allows user to share their content, opinions, views and encourages interaction and community building can be classified as a social media. Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickr etc.
96). However, with the rise of social media platforms, the theory extended in a social media context, which talks about measuring the content of the medium, and how much social presence it exudes to the external public (Kaplan & Haenlein, 2010). Using Facebook for this study, applicable variables show the language variety in terms of actions made possible by the programmability of the platform which include sharing, liking, and adding emoticons as a way to communicate. Second, a range of communication cues are available such as providing links to different channels on the internet and setting up online polls. The concept of messages being personalized makes it possible for organizations to seek information about their publics through profiles which can help them know more about their audience and communicate with them by mentioning
In the current modern world, Social Media channels are commonly used in order to connect people together throughout the world using the Internet. People now can have a conversation online which also called as interactive dialogue whether it is through social networks, blogs, forums, or media sharing websites with anyone and on any subject, allowing them to share their experiences and valuable information (Celina, 2012).Social media has provided us with a world with no boundaries and has allowed small companies to dream to reach global market (Lin, 2012). As of now, there is no single renowned definition of social media. However, of the many definitions that exist, According to the (Peter & Mike, 2011), social media is the set of web-based broadcast
Social media are Internet sites that allow users to interact freely, sharing and discussing information through multiple platforms, i.e. Facebook, Twitter, YouTube, Blogger, WordPress etc. These social tools give people the ability to communicate with each other on a scale and in ways that they can’t with traditional media. The means for any person to publish digital and creative content, provide and obtain real-time feedback via online discussions, commentary and evaluations (Dykeman, 2008, p.1). Thus far, users can create the content easily using digital media tools, Marshall McLuhan once remarked, the content of a new medium usually is built on and expands from the content of an older medium.
Effect of Social Media According to Mc Graw Hill, social media is a tool used by people to interact with each other by creating, sharing, and exchanging information and ideas in a virtual network and community. According to M. L. Kent (2013) social media is any from of interactive communication media that enables the occurance of two way interaction and feedback. Social media makes your day feel different and colored. Because almost every people use social media, right? Social media is the way to make some people can interact with other people.
Social media is one form of an electronic communication which the users make online sites to share and find information, ideas, messages, and other content like videos, and it is also an important segment of one’s life to an education material and for business industry. Social media plays an extremely important role in changing people’s life style (Asough. A, 2012). Social networking sites (SNS) is a web-based services allowing individuals to make a public profile within a finite system, articulate a list of many users whom they share an electronic connection, and show and also traverse their list of electronic connections and those whom are made by others within the system. The nature of these electronic connections may change from site
“FACEBOOK” Everyday media constitutes of different forms of media that interweaves into daily life. With a subtle presence, everyday media buries itself deep within the consumer’s subconscious while assisting and impacting daily life routines in numerous ways. An example of everyday media use is through Facebook, a social networking website. It acts as a universal platform for different mediums of media such as news and advertisements to come together on the same channel to reach a wide target audience. Furthermore, it combines a mixture of personal communication and public media through a single platform.
Understanding social media Media refers to the plethora of means used to communicate and disseminate information from one person to the other. The exchange of social information and ideas is done through social media. Unlike other media instruments such as newspaper or radio which can only be used to receive information , social media gives the receiver the opportunity to communicate his own ideas and views, thus acting as a two way street. In other words social media refers to all those internet based applications that allow the exchange of user generated content. Given the tremendous amount of globalization and world-wide interconnectedness, social media is growing leaps and bounds.
1.0 Introduction 1.1 Social Media Social media refers to the means of interactions among people in which they create, share, and/or exchange information, ideas and personal messages in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content.” In web 2.0 terms, social media is a website that is interactive and responsive by not giving information only but interacts with the users while giving the information. Social media depends on mobile and web based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. Examples of social media forms are including internet forums, social blogs, wikis, social networks, weblogs and etc. 1.2 Spin Spin is a form of propaganda that relies on deceptive methods of persuasion.