Curio Seller Case Study

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Kenya prides herself as being one of the most attractive destinations in the world, more so in Africa. Not only is she the home of the big five, the great annual wild beast migration and rich cultured communities especially the conservative Maasai, white sandy beaches, but also the gateway to authentic experience in Africa. More so, being strategically located on the east coast of Africa connecting the east and the west.
Though culture cannot be touched-only experienced, tourists have found a way to touch our culture and take it home with them inform of merchandise. The merchandise (curio and crafts) packages culture making it touchable-a real pleasure to the tourists.
The merchandise (curio and crafts) being sold by tourists were produced
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Most of them enter the business with the hope of accumulating enough wealth from their sales and
Socio-economic interaction with tourists. However, this is not the case. Many of the curio
Sellers still leave beyond the poverty line or have little to show on their sales` profits.
Numerous researches conducted in the past as to why this is so having vaguely or totally failed to answer the problem.
Unless the reasons for the poor economic growth of curio sellers are established and addressed, the sellers will continue to make poor sales and less profit. However, if the reasons are established and addressed, the economic status of the curio sellers will improve, tourism earnings will increase and the economy of Kenya will grow further.
Therefore, the aim of this research is to establish the reason behind the poor economic status of most of the curio sellers by opposing past notions through valid reasoning, proposing own findings and submitting evidence to that effect.

What types of merchandise do tourists buy?
Why do tourists buy this

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