Applying Maslow's Need Hierarchy Theory

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Maslow's Need-Hierarchy Theory Maslow’s need hierarchy also is one of the famous motivation theory with five instinctive need arranged in a hierarchy, whereby people are motivated based on each level of the hierarchy According to Maslow, employees have five levels of needs which are physiological, safety and security, belongingness, and self-actualization. Maslow argued that each level must to fulfil before move to another level of the hierarchy. Maslow described the human needs which need to fulfil from the lowest to the highest in the. The provision of these needs changes people or employee behaviour in the task towards achieving organizational objectives. He pointed out that when a set of needs is satisfied, it is no longer able to motivate…show more content…
For example, food, water, sleep, shelter and other basic needs are the physiological needs. The second is safety and security needs that take precedence and dominate behavior. Safety and security needs include job security in workplace, personal security, financial security, health and well-being, safety net against accident or illness and their adverse impact. Third level of hierarchy is interpersonal and involves feelings of belongingness. It is refers to the need for love affection and interaction with other people such as good relationship with family, friends and social. Next, self-esteem presents the typical human desire to be accepted and valued by others. It refers to the need for self-respect, self-confidence, recognition and respect from other peoples. At the top of the hierarchy is self-actualization, which refers to the desire for self-fulfilment of potentials and personal goals both in work area and life in general. McClelland's Theory David McClelland identified three motivators that he believed human have a need for achievement, a need for affiliation, and a need for power. People will have different characteristics depending on their dominant motivator. This theory also knows as Learned Needs Theory. First is the need for achievement (nAch).Achievement is to achieve challenging goals or doing something that never did. This people have a strong need to set and accomplish challenging goals and they take risks to accomplish their selected goals. Achiever likes to receive regular feedback in order to monitor the progress of their achievement and prefer either to work alone or with other high

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