The authors advocated the application of consumer marketing techniques to social problems, and they laid the conceptual foundations for their approach. Since marketing has been largely successful in making people chose to purchased a few products as opposed to competing products, then the same techniques should be effective in encouraging people to adopt certain behaviors that would lead to better physical and mental health, and eventually to wide-scale social change. As a hybrid theory that proposed to induce positive social change, social marketing borrowed concepts from psychology, sociology, communication, and preventive medicine. Similar to communication theory and research, social marketing theory is an interdisciplinary endeavor that requires collaborative research between scholars in several traditional disciplines. First, because social problems have behavioral causes, social marketing campaigns target the individuals and groups who would benefit from a behavior change.
They are engaged in activities for the social good and environment friendly. CSR can be used as a passage way to socialize with a different kinds of people and different kinds of personality. And by having a CSR we are the one who are helping the environment, economy and other people. Corporate Social Responsibility create opportunities and multiple program for the economy and for the community of the
There are two opposite sociological perspectives to the advertising function in contemporary society. The first maintains a positive approach to advertising. It is believed that the role advertising is to better organize economic and social relations, to harmonize social behaviors, to make people adhere to common values and to help them to better live together without problems. The second approach is, by contrast, rather critic, because advertising tends to generate a mass consumption. In order to adapt messages to a wider audience, introduces new, poorly differentiated, symbolic values (Friedman, 1979).
This leads to various restrictions of his freedom of choice, fear of the future and humiliation of one’s dignity. A lot of researches (Littlewood (1999), Taljūnaitė (2004), Mikulionienė (2005), etc.) affirm that those who can be characterized by their weak physical of psychical health, bad economic situation or whose families are insecure, tend more to enter the risk of social exclusion. From the perspective of human rights, dignity is defined as a necessity to fulfil one’s own duties and create an individualized, that is, meaningful social life. This self-fashioning implies that a subject’s meaningful worthiness rise from his capability to live properly under the values that are practiced in a particular society (Vaišvila, 2005).
A positive public perception to a company that emphasize social responsibility seriously, the less likely it is that activist groups will launch public campaigns and demand government inquiries against it. Also, one of the massive significance of CSR in the workplace is it produce a positive environment. When the employees and management staffs feel they are working for a company that has good values, they tend to have more passion and in carrying their responsibilities. This can build a sense of community and teamwork which leads to unity, resulting to more productive employees. As example, companies like Sara Lee created a cross-functional, global Sustainability Working Team to help create a strategy for sustainability.
The popularity is gained by the relevant themes of collaboration in social network for better cooperation. To facilitate the study of community, Visualization interface has been implemented by a social analyst. The drawback of this model is, focuses only on the communicative content and still it need a better topic analyzes across the
V. Reflections Corporate social responsiveness is a pragmatic approach for organization to implement and response to society. CSR mainly points out the principles and meanings of corporate social responsibility, but it is relatively broad and the enterprise is not easy to implement. CSR2 emphasizes the implementation of social responsibility. CSR2 and CSP models are more comprehensive, including CSR principles, social affairs response processes, and corporate social affairs policies. Therefore, I think CSR2 is better for organizations to guide and implement social responsiveness effectively.
While this theory is often trained in community work person performance classes in relation to work with customers and their social environment, it can also be functional to motivate communal employees in their group surroundings. The precise level of requirements begin with physiological, then security needs, social needs, ego needs, and self-actualization (Elizabeth A. Fisher,2009). However, motivators degrade Herzberg as customer belief always rise Jiyoung Kim (2010). Understandability and value of information are observed as motivating factors that will increase satisfaction Jin Yong Park & Jiyoung Kim (2010), additionally hygiene motivation offers better method in analyzing satisfaction than
The sustainability reports benefit the firms and organizations both in internal and external ways. Internal benefits include increasing the organizations' understanding and controlling of risks and opportunities. Also it acts as a reference to managers and decision makers to make a new strategy or policy. Especially, sustainability reports reduce the costs and increase the efficiency. The external aspect includes, improve of the organizations' reputation and brand fidelity by reporting their contribution to society, environment and economy.
It is an application of marketing concepts and tools for individual behavior change. 3. Academic and institutional vitality and establishment of centres of social marketing research and application. Social Marketing involves meticulous and effective planning, efficient execution and application of marketing tools with an intention to bring in social change through individual behaviour change that result in economic prosperity. Most of the researchers confined social marketing to health sector.