Mahmoud S. Abou Kamar [2014]: According to Mahmoud, in the present scenario, the hotel industry needs to continuously ramp up its operations by improving the quality of its products and service and devise competitive strategies to reduce operation costs and increase capacity. In order to improve their operations and enhance their performance, hotels across the world are actively engaged in a wide variety of quality improvement initiatives such as TQM and Six-Sigma. After initial success in manufacturing organizations, Six-Sigma has gradually gained widespread application in service organizations, including hotels and lodging. Mahmoud’s study attempts to assess the effectiveness of Six-Sigma and examine its impacts on various performance measures …show more content…
Lancaster [2011]: According to Justin, hospitality firms big and small are looking at ways to keep costs low and to become more efficient just to stay afloat in this very challenging economy. Cutting costs in labour has been a popular topic in all industries during times of economic downturn. This is a particularly slippery slope in the hospitality industry where service may be compromised through cutting costs. Quality service is scrutinized by the customer in hospitality more than ever due to the fact that customers are fewer and are spending less. In areas of resort saturation like Las Vegas, the customer has so many options; they simply will not tolerate poor service like they may have in the past. In spite of economic conditions, hospitality firms must be able to cut costs and still provide a quality product. A proven, effective way to do this in other industries has been to 3 adopt the principles of Lean and Six Sigma. This paper explores Lean and Six Sigma and how they have been successful in the hospitality industry. Hospitality giants like Starwood Hotels and Caesars Entertainment have implemented Lean and Six Sigma, but smaller firms could benefit from the programs as well. The roots of Lean and Six Sigma are in industries that are heavy on producing and manufacturing items. Due to the deep manufacturing roots, there are pre-conceived notions by some that Lean and Six Sigma cannot work in the service industries. The challenges and pitfalls of the …show more content…
Seven value mapping streams were assessed, namely: Process activity mapping, Supply chain response matrix, Production variety funnel, Quality filter mapping, Demand amplification mapping, Decision point analysis, and Physical structure with particular reference guest reservation and reception, and to hotel procurement systems. It was found hotels do apply value mapping techniques, and similarities were found in hotel operations regardless of location. They suggested that every value stream mapping technique (except production variety funnel and supply chain response matrix), can have a high impact on detecting and eliminating waste both upstream and downstream the value chain. They concluded the study by discussing managerial and research
The Six Sigma is a popular and data driven, customer-centered approach and methodology applicable to health care with its step-by-step DMAIC (define, measure, analyze, improve & control) process that draws upon a strong infrastructure but the certification process is quite rigorous (Davis & Goetsch, 2010). However the LEAN process incorporates aspects of Kaizen, TPS, and just-in-time is focused on removing waste (i.e. non-value-added activities) while meeting or exceeding predefined standards (Martin, 2007). Lean provides a total system approach but is short on details where Six Sigma offers fewer standard solutions but provides a general framework for problem solving while the Kaizen helps organize the work space, therefore a matrix of the systems would be appropriate, but any single quality management models is only a means to the end and the end is enhancing total quality (Martin, 2007). Therefore as the leader of the physician clinic a plan would be formalized to gather data, develop a quality council and develop a matrix of the Six Sigma, Lean & Kaizen to move the clinic toward total quality
Unfortunately to build the value chain we would need a more thorough investigation on the TJ’s processes and arrangements. In my opinion to make the proper investigation of the resources gaps and missed capabilities it is required to be very familiar with the company’s organizational aspects and business process. But due to the fact the company does not publish any investor reports and is has never gone public (Stock Exchange or Private equity funding). In my opinion the Porter’s tool such as Value chain analysis in this case has disadvantages comparing to Grant’s simple approach to resource management and strategic planning.
To begin with, the lean methodology is one that is applicable to all industries, regardless of the present systems and approaches towards management (Tsironis & Psychogios, 2016). Therefore, the major decision is to proceed with the implementation of the lean and other improvement processes, even though it should take different approaches. When considering the challenges noted, most of them emerge from the reactions and actions of the
SUPPLY CHIAN NETWORK OF TARGET VALUE CHIAN ANALYSIS OF TARGET Value chain analysis is a set of inter - linked value creating activities performed by the organisation that begin with inputs, go through processing and continue up to outputs manufactured to customers. It is the set of activities that creates additional value for the customer. Value chain plays a central role in improving cost efficiency, quality and customer responsiveness. Each activity in the value chain adds to the value of product in each process from its creation to delivery.
Therefore, it is somewhat similar to the production orientation in the essence, as the company will try to constantly develop or improve the quality of the products or services while lowering its costs. On the other hand, the company who uses the value approach will focus both on the products or services, and the value, since the approach it is using is centered on customer value. Therefore, it will advertise both the quality of the products or the services, and the satisfaction of consuming them. It can also get constructive feedback and close connection with the customers through the communicating process. This will allow it to develop new product ideas since it can learn what the customers actually need and
Apply the concept of VRIN to analyse its value-creating ability. All resources that an organization has may not have strategic relevance. Only certain resources are capable of being an input to a value creating strategy which put the organization in a position of competitive advantage. Great brand identity gives Disney's parks an edge over its competitors. Applying the concept of VRIN (valuable, rare, inimitable, non-substitutable) on Disneyland theme parks- • Valuable-
This means from 2016 to 2017, there was a decrease in profit. This is common in companies in their mature stage, which Johnson & Johnson is. Value Chain Value chain analysis is a tool used for the examination of the strategically relevant activities of a business in order to understand the behavior of costs and the potential sources of differentiation. Johnson & Johnson takes every opportunity to maximize the positive impacts and minimize the risks along its value chain.
There are different strategies that must be considered by the organisations operating in hospitality industry. The contributions made by the firm donate towards the performance and achievement of the company. The purpose of this paper is to analyse the strategies of the hotel, which serves as the basis of success. This paper is divided into five different tasks each of which is focusing on various aspects of the hotels performance. The organisation that is selected in order to answer the tasks is InterContinental Hotel Group.
To analyze and properly assess Six Sigma program, its impact upon the organization and its employees it is necessary to distribute the work of the program into three categories: benefits, costs and risks. As a consequence, benefits of the Six Sigma usage consist in the fact that the level of employees’ productivity had been risen. In other words, the expected outcomes of the work were reached and, in the majority of cases,
The Five Competitive Forces of Industry will influence prices, costs and investment (Porter, 1980). The potential retaining of customers, profitability of a holiday inn can be determined by being aware of the strengths and weaknesses of the hotel industry. (Figure 2.2: Porter’s Five Forces Model (Source: Adapted after Porter,2008) Porter’s 5 model helps in success of Holiday inn between suppliers and buyers. Giving customers the service they are looking for, acquire customers, retain customers and looking externally how the competitors are doing is very important. To ignore the power of customer relationship is not an option.
Limitations • It is always difficult to implement Changes. • If Lean / Six Sigma is not successful then there could be loss. • The investment on New Process & Procedures may be Costly.
The value chain analysis indicates the firms that strive to create superior products or services through focused differentiation strategy. To ensure the activities are tailor to the strategy Value Chain is used. How each activity generates value and linked to the strategy in UFS? Table 4: Value Chain Analysis Primary Activities
When organization decided to implement six sigma there will be lot of changes in the organizational strategy and policies, management should identify the changes to ensure the organization in the right direction. Thus leader and management have to play a crucial role every stages in six sigma and "failing which means not lead to planned benefits in terms of Cost saving, revenue, customer satisfaction, employee morale and so many other parameters"(whatissixsigma.net,
InterContinental Hotel Group (IHG) is among the largest hotel of the world and comprises of hotel seven hotel brands. Such as Holiday Inn, InterContinental, Hotel Indigo, Candlewood, Crowne Plaza, Staybridge Suites, and Holiday Inn Express. IHG also has to face the problem of credit crunch due to which their performance and growth has been impacted adversely. This hotel enjoys strong presence in the era of economic uncertainty such as credit crunch and fears of recession because of its famous brand Holiday Inn. However, in these years of crisis the share of the group dropped by about 50% because of presence of credit crunch.
Analyze the company internationalization. (Are they operating internationally, if so where? And how are they performing over there?) Shangri-La hotel and resorts was originated in 1971 and was a flagship hotel in Singapore. Currently there are fifty five deluxe resorts and hotels around the world based on the Hong Kong hotel chain.