Elaboration likelihood model Essays

  • The Elaboration Likelihood Model

    1014 Words  | 5 Pages

    The Elaboration Likelihood Model was established in 1980s by John Cacioppo and Richard E. Petty. ELM is one of the most influential and important theory of persuasion. This approach explains how attitudes are shaped, changed when the process of persuasion is taking place, i.e. what level of elaboration arises during receiving the persuasive message by the recipient. Two levels of ELM can be distinguished: high level and low level. Level of elaboration regulates the processing route that the presented

  • Elaboration Likelihood Model Of Persuasion

    930 Words  | 4 Pages

    1. Elaboration Likelihood Model The Elaboration Likelihood Model of persuasion, developed by Richard Petty and John Cacioppo, is essentially a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that result. At its core, and as the name suggests, the ELM assumes that individuals can differ in how carefully

  • Elaboration Likelihood Model Analysis

    726 Words  | 3 Pages

    2.2.1 Elaboration Likelihood Model Introduced by social psychologists Richard Petty and John Cacioppo in the early 1980’s, the Elaboration Likelihood Model explains the cognitive process of the audience underlying the attitude change and persuasion. The model describes the process of elaboration and the factors that contribute to the likelihood that someone will elaborate on a piece of information. In terms of advertising, advertisers would like the consumers to elaborate the information showed

  • The Elaboration Likelihood Model (ELM)

    1035 Words  | 5 Pages

    The Elaboration Likelihood Model (ELM) developed by Petty and Cacioppo (1986) stresses the importance of cognition in mediating variables involved in the persuasion process. Elaboration refers to the degree to which an individual process the information that they are faced with. In this micro theory of communication, the model postulates that information processed through the two distinct routes, mainly the central or peripheral route, will ‘form the poles of a continuum to attitude change’ (McNeill

  • Elaboration Likelihood Model Essay

    1208 Words  | 5 Pages

    Elaboration Likelihood Model The Elaboration Likelihood Model (ELM) was developed by Richard E. Petty and John T. Cacioppo in the early 1980s. (Paul A.M, 2012). The elaboration likelihood model of persuasion is a dual process theory that explaining the different levels of information processing in individuals. It also seek to explain the different method of processing stimuli, the reason they used, and their result towards an attitude change. Besides, the Elaboration Likelihood Model (ELM) was also

  • Example Of Persuasive Analysis Essay

    917 Words  | 4 Pages

    Persuasive Strategies Analysis Olivia Seeney Regent University   In order to more effectively relay public health messages those who participated in this study are comparing the reliability of using testimonials to relay messages to their audience versus the more traditional informational healthcare persuasive techniques. The article, written by Julia Braverman, begins by defining some of the key similarities and differences for the two techniques, testimonials and informational messages, being

  • Elaboration Likelihood Model Of Persuasion Essay

    817 Words  | 4 Pages

    operational definition that will be utilized in this research. The study will be assimilating the following theories: Elaboration likelihood model (Petty & Cacippo, 1986); hierarchy of advertising effects model (Thorson et al., 1992) and; music theory (synthesis). A. Theoretical Framework I. Elaboration Likelihood Model Elaboration likelihood model of persuasion or ELM is a dual process model developed by psychologists Richard Petty and John Cacioppo in the 1970s, defining how a medium or a person’s presentation

  • Character Analysis Of Kellogg's Elaboration Likelihood Model

    1372 Words  | 6 Pages

    Elaboration Likelihood Model Based on the Elaboration Likelihood Model (ELM) of persuasion, with Kellogg’s being a low involvement product should follow the Peripheral route to persuasion. With a perception of low involvement product, Kellogg’s marketing strategy needs to focus more on Visual cues, Repetition and Celebrity endorsements. Marketing Strategy with a Peripheral route would help Kellogg’s change the consumer attitude to work in their favour. Keeping this in mind, Attractive Ad campaigns

  • Fences Play Analysis

    1593 Words  | 7 Pages

    THE BACKGROUND Fences is a play by August Wilson that is made in 1957, part of the sixth in August Wilson's ten-part "Pittsburgh Cycle". Fences is an American play that divided of two acts. The first act consists of four scenes, while the second act consists of five scenes. Fences is included as one of the most important American plays. This classic tragedy drama was written in 1983 and earned Pulitzer Prize. Fences is written using African American Vernacular English (AAVE). Fences made in 1957

  • Sex Appeal In Advertising

    2134 Words  | 9 Pages

    1.0 INTRODUCTION 1.1 BACKGROUND In advertising there is a lot of tactics of persuasion been employed through advertisements and referred as advertising’s appeals such as sex appeal, humor appeal, fear appeal, happiness appeal, sadness appeal and guilt appeal which are known as emotional appeal. These made a ton of profits in advertising industry which is why the advertisers keep using this method especially sexual appeal in fashion advertisements. The sex appeal creates a fantasy for the consumers

  • Essay On Causes Of Flood In Malaysia

    991 Words  | 4 Pages

    2.8 Main Cause of Flood According to Jabatan Penerangan Malaysia (2012), issues of flood that happen certainly had their own causes. There are many causes such as: 2.8.1 Continuous Rain Continuous rain without stopping can cause flooding. In low areas, rain water will flow into the river. River filled with water will overflow causing lowland area are flooded. 2.8.2 Urbanization Urbanization led many areas becomes more modernized. Lowland areas have been reclaimed by taking land from the hills

  • Essay On Cosmogonies And Eschatology

    1043 Words  | 5 Pages

    Cosmogony is concerned with the origin of the universe. Eschatology is concerned with death, judgement and the afterlife. There exists a plurality of diverse cosmogonies and eschatology’s within the different religions of the world. The variations in myth, symbol and ritual contained in these religions often reflect differences in the environment, the social order, and the economy of the different civilizations to which they belong. This essay seeks to explore the different cosmogonies and eschatology’s

  • Vintage's Fashion Industry

    703 Words  | 3 Pages

    Vintage is obsession! The appeal of vintage fashion lies in its history, uncommonness and finesse keeping it exclusive and something that cant fade with time. Vintage is classic and an enticing eye to the fashion in the past. It’s a revolution where old is the new! Vintage clothing over the years has evolved more as a trend and makes you inherent the look. We in this article are investigating the growing popularity of vintage fashion as an investment and why should you own a vintage piece. I am

  • The Importance Of Dancing As A Sport

    997 Words  | 4 Pages

    Why should dancing be classed as a sport? – Persuasive Essay Whilst dancing a six step highland fling a dancer jumps 192 times on one foot at a time, which is the equivalent of running one mile, except that highland dancers do it in seven to ten pounds of wool, wearing soft shoes and are expected to smile at the end of it. This is a true statement yet most people believe that dancing is only an art and not a sport. I, like many other dancers believe that dancing is more than just an art but a sport

  • Essay On 1920s Dance

    1074 Words  | 5 Pages

    Dance Styles of 1920’s The 1920’s were a very interesting time period, especially due to the emergence and jazz and dancing with it. Generally when people talked about dancing back in the jazz age, they might think about the exuberant youth dances like the Charleston or Lindy Hop, or the theatrical dances of Fred and Ginger. A common misconception are people assuming all people, regardless of age or ethnicity was dancing the latest fad youth dance of the moment, like the Black Bottom, Collegiate

  • Principle Of Informed Consent

    1007 Words  | 5 Pages

    Informed consent is an ethical, moral, and legal concept, that is grounded in individual self determination. In those transactions wherein informed consent is required, the legal doctrine requires that individuals who give consent be competent, informed about the particular intervention, and consent voluntarily. The principle of informed consent is the means of measuring autonomy in decision making between physicians and patients, and, to a lesser degree, between lawyers and clients. There are

  • Disadvantages Of Group Therapy

    1111 Words  | 5 Pages

    Group counseling is a form of therapy that tackles issues of personal growth through interpersonal interactions, not just between the counselor and client, but also with people beyond their social circle – relatively strangers. It includes counseling groups, structured groups and educational groups. Each groups has its strengths and purpose for forming the group. Similarly, individual therapy has its own strengths and both forms of therapy have been proven to be equally as effective by empirical

  • Femininity In The Little Mermaid

    1336 Words  | 6 Pages

    The Little Mermaid: Hegemonic Femininity The transition from a girl to a woman is created by the socially constructed ideals of femininity often depicted in commercials, books, and mainly films. One of the famous animated princess Disney films, The Little Mermaid can be easily added to yet another Disney film portraying hegemonic femininity. In the 1989 film The Little Mermaid, (Ron Clements, John Musker) a beautiful, young mermaid is willing to make a risky deal with an evil sea-witch because she

  • The Gibson Girl Analysis

    1561 Words  | 7 Pages

    In the twenty first century there are numerous amounts of women who try to dress and act like celebrities they look up to; this was similar to the early twentieth century fad of the Gibson Girl. Charles Dana Gibson, a gifted artist, created the public image for what he thought should be the standard woman of the upcoming twentieth century. Charles Gibson began drawing silhouettes as a child and later created the Gibson Girl in the 1890s (The Gibson Girl). The new image for women altered as well as

  • Why Do Women Have Low Self Esteem

    2372 Words  | 10 Pages

    So women have unattractive face will have lower self-esteem. Women self-esteem is according to others’ comments and views. They feel satisfaction when others appreciated and said they are pretty or they looked slim or they have good body image. Top models or every idol at TV programmes are look pretty and have long legs and slim. Perfect and ideal face is no defects on their face. In modern city, we can see many treatment center promote they can keep “fit”, but “thin” actually. Many women put much