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Business Life Cycle Assessment

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Life-Cycle Assessment
Utilization of decision-making analysis and strategic planning by successful businesses to improve the businesses outcomes is necessary for today business. A large number of external and internal factors influence any business directly on indirectly. Stark (2011) proposed that the life cycle analysis is one of those major factors that affect decision-making and strategic planning of any business. Dhillon (2013) described the life cycle assessment as a systematic approach that defines the different factors influencing any business during the four main stages of its life cycle: the startup stage, growth stage, maturity stage, and decline stage. In this paper, I will discuss the life cycle assessment of Al-Tazj, which is a Saudi fast food chain located in many major Saudi cities, demonstrating the various decisions related to the benefits and costs of different activities.
The hardest stage of any organization’s life cycle is the startup one. Norris (2001) described this stage as the hardest one among the four stages. The most important decisions are usually taken during this stage leading to increased costs on the business. …show more content…

This stage of the firm life-cycle is called the maturity one. At this stage, the firms try to improve the quality of their products and services through intensive development and research to keep up their leading position in the industry (Dhillon, 2013). Al-Tazj’s management has intensively researched to find out the customer preferences regarding the fast food products the Saudi market. Then it worked to develop and improve its products in order to keep its current customers and attract new ones through introducing new fast food products. New strategies have also been implemented to provide new healthy meals to attract new customers, particularly those who are concerned about food health and

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