Gurgle, Gulp, Gasp! Beverage advertisements are among the most popular and successful forms of advertisement. One such example is in the water industry, where over $60 million are spent every year (Bottled Water). Arrowhead, Propel, and Evian are three primary examples of water companies whose usage of catchphrases, emotional appeal, and sounds, effectively lure customers into buying their brand-name products.
Arrowhead, named after the Arrowhead Springs in the San Bernardino Mountains, effectively displays its advertisements by taking the viewer through the journey of a pure droplet of water. As the viewer experiences a first-person view of the life pathway of a droplet of water, Arrowhead uses the words “Born Better” to describe its water products and claims that its water is 100% mountain spring water. Its motto, “Born Better,” conveys a sense of pride and dignity and seems to radiate an aura of prominence. Statistics are also given to uphold the company’s credibility. In the advertisement, the narrator explains that there are “over 358 million trillion gallons of water on Earth”, and yet only a “billionth of one percent is filtered naturally beneath the Earth” (Arrowhead Water TV Commercial).
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Evian’s motto is “Live Young.” The catchy phrase resonates throughout most of its advertisements and has the added bonus of rhyming with the correct pronunciation of the brand. The advertisement targets the audience’s fond childhood memories. The depiction of adults seeing themselves in mirrors reflected as babies dancing gives the viewer a sense of how Evian’s water can purify and make those who drink it become young again. Evian’s advertisement plays a unique and upbeat song in the background to stimulate the viewer’s senses. The jazzy and lively music complements the overall message of Evian’s motto “Live Young,” which sets a precedent of letting go of stress and being loose and
The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.
What makes an advertisement stand out the most? There are many ways that advertisements can catch the audience’s attention. To create the most effective advertisement, the author or company may use an emotional appeal in the image, use a credible source to gain the audience’s trust and create a more believable ad, or by simply creating an advertisement that uses logic and makes sense. The advertisement that has been chosen, is focused on the popular issue of drinking and driving. “Absolute Stupidity” is written in bold words across the bottom of the image, mocking the alcoholic beverage Absolut Vodka.
The drink’s name is essential for customers to go outside and buy it, yet, in the ad the company hardly mentions the name of the drink. If the advertisement included the drink’s name throughout the commercial and mentioned it multiple times it would bring more awareness to the drink. Awareness directly correlates with people not forgetting the name of the drink which in return will increase sales of that drink. To make the source more effective would be to include some humor or satire. Humor is a great way to include the audience into the ad but provides great entertainment.
These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:
This audience of this advertisement are people of all ages, mostly people in refined countries where water is readily available and accessed. Throughout this essay, I will analyze the effectiveness of this advertisement through the argument the “Save Wa-ter Campaign” makes to conserve water and improve the efficiency of water. Consequently, this ad makes use of design techniques such as emphasis, contrast, organization, alignment and prox-imity. This ad makes an argument to raise awareness about the water crisis undergoing
Finally, the ad uses Ethos, which is the credibility and the way it comes across to the audience, as its strongest persuasion technique. Taylor Swift is the Ethos that the ad uses. They want the viewers of the ad to see that if Taylor Swift drinks milk, they should, also, and then they could have the chance of becoming like
Ralph Lauren tender romance perfume ad B. Makes people smell pleasant III. Insecurity A. Feel more confident 1. L’Oréal Pairs Sublime Bronze ad B. Hides imperfections IV. Elitism A. Food better than the rest 1. Chipotle ad B. Has the best avocados V. Mortification A. Several different methods to show their product is good for us B. Make us feel as if we need the product
The word choice throughout the advertisement has a powerful effect on the audience. Phrases such as “there’s no second chance” stick out because everyone wants to be health conscious when it comes to their body and oral health. The diction presented throughout the advertisement informs the reader that using Crest toothpaste is the smart thing to do. Logos, analogy, and diction are efficient in this particular advertisement. The audience the advertisement is directed towards is potential customers.
(Ed.) , Notes and introduction of songs innocence and experience. Princeton: New Jersey Different London. 2008.CHEN Yan.
The producers of the Budweiser beer commercial depict the hardships an immigrant, the founder of the company, went through to achieve his goal in life and to live the American Dream. The commercial shows the viewers how hard the man works to achieve his goal of brewing the beer he aims to brew. The producers show the viewers the tasks he had to go through to achieve this. In this advertisement the man gets asked “Why leave Germany?” his response to this question “Because I want to brew beer.”
Question Have you ever wondered what your actually drinking? Do you trust the water that comes straight out of the tap, or do you spend your hard earned money on bottled water? Well, don 't drink another drop of water until you hear this! Do you actually think the Evian company derive from the summit of the French alps. Collecting 1-2mls of water per day, a journey that takes 15 long years during which the water will become purified and lay dent with minerals?
In the world there are many things that have an impact on individual’s minds, but what has the most impact on people’s minds are advertisements. We see different types of advertisements every day; while listening to the radio, watching television, being on apps on a mobile device, and even walking around a store. With that being stated, for the language and listening assignment, the three commercials that were chosen are the Drake Sprite: The Spark Commercial, the Share a Coke: Guess My Name Commercial, and the Diet Coke 'Car Wash' Song Commercial. Although it is obvious that the products in the commercials are not created by the same company and that the ads are not selling the same products; they are all similar because each commercial
Rhetorical Analysis of Colgate Advertisement Most people take care of their teeth, and in doing such, need to buy products to keep their teeth clean, and healthy. Advertisements for a toothpaste company need to be persuasive to their customers so they can keep the business. Color schemes, rhetoric, statistics, and even celebrity endorsements can all be used in advertisements to hook a customer on a product. Dental hygiene products are extremely important to some, and companies must be careful, and meticulous about how their merchandise is being portrayed.
A large proportion of people do not consume the minimum recommended daily servings of milk products. This problem has created a nationwide stir for increasing milk consumption and persuading more people to pick milk over other beverages. One such product is the “Got Milk” campaign, which uses celebrities to encourage younger customers to buy more milk products. “Got Milk?” campaign launched in 1993 by the California Milk Processor Board, which is funded by dairy products. The purpose of this campaign was to counter falling sales of milk in the U.S. as consumers were switching to health drinks, sports beverages, soft drinks, and other beverages.
Option 3: Research, Read, Design Johnson’s Baby bath, TV Commercial Ad: The commercial starts out with a mother giving her baby a bath, and the baby seems peaceful and don’t mind at all. Actually, there is a narrator stated that the moment a baby is washed in Johnson and Johnson Baby Bath, there be more than clean, and that the lather and smell will help stimulate their minds, and that the bath help them develop and nurturing their physical and it enhance them.