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Ansoff Matrix Of Tesco

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AC 3.1: Use appropriate marketing techniques to ascertain growth opportunities in a market
Strategic marketing refers to an overall marketing plan which is designed to meet the requirements and needs of customers. For example, For a well known brand Apple, the focus would be on promoting its items and physical evidence. To ensure the effectiveness, Apple employed number of techniques and Anoff Matrix is one of them.

Ansoff Matrix
Ansoff matrix is a strategic marketing technique which is used firmly to determine product and growth strategy. This matrix gives great idea to an organisation that whether it should go for growing in existing market or new market with new product or existing product.

Source: https://www.edrawsoft.com/ansoff-matrix.php …show more content…

This strategy means to provide new products in new market. This strategy needs more time and more research to implement so organizations implement this strategy after having clear cut idea about market requirements and customers needs and risk assessment procedure is also involve in it.

Tesco’s Growth Strategy
Tesco’s growth market is very planned and reliable and is enhancing Tesco’s network in all over the world with better making of strategic marketing. The best part of Tesco growth strategy is that they have entered in the business of restaurants. Tesco’s decision to acquire change has been proved to be a very significant move. This shows a really nice piece of evaluation.
The question arises here that why has Tesco take decision to diversify in the family restaurant market? The answer might be that Tesco wants to grow their business in different fields to acquire more customers and get more profit share. This is because of its better stability in the business of retailer that they moved into restaurant …show more content…

There are three to four generic strategies are used which are as follow
1- Lower cost
2- Differentiated
3- Focus
4- Cost leadership Strategy
An organistaion chooses one or two types of competitive advantage on other competitors while pursuing either via low cost or differentiated itself along different dimension values by customers to command a higher price. There is also two other types that are chosen by companies to get scope, either focus or industry wide by offering its product across many markets segments.
AC 3.3: Create appropriate strategic marketing objectives for a market
The aim of strategic marketing is to achieve customer satisfaction and in this way the value of organisation may increase to the highest level. A ell structured and well define strategic marketing objective plays a vital role in the performance of business. To set marketing objectives is bit critical because organisation has to articulate these with the overall mission and goals and can also able to determine that how it will be more benefited.
For example, The strategic marketing objects of Tesco are as follow
- To achieve a rate of growth towards 10% at least

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