Though the company promoted a casual and relaxed working environment, but it is strict and committed to meeting the deadlines. Another organizational culture that was fostered by Steve Jobs over the years into Apple’s culture was that of secrecy. The core value of maintaining absolute secrecy about its new products has been imbibed in the company’s culture right from the very beginning. The unconventional and highly demanding organizational culture of Apple has been considered to be dysfunctional by the critics of the company. This culture might have developed due to the company’s “near death experience” in the late 1990’s.
New products that gave Apple extremely a larger share in the market by Dominating how people will be listening to music, use computers, and call until today. Instead of a bankruptcy, Apple reversed its strategy forever to become one of the most valuable companies in the world with a huge market
Growth Path The apple company became one the largest company of Information technology in the world with few years after the joining of Tim Cook. After the Steve jobs resign as CEO, Tim Cooke got the responsibility of CEO of Apple Company. He leaded the company very well. Beyond the Job of CEO, he played different important role in the making of new version of iphone, iPad, Mac and iPod etc. Apple announced a dollar 2.65 cash profit per share, investing $100 million in a work to begin construction of some Macs in the United States.
Apple Logo Apple Inc. is probably the biggest name in the world of consumer electronics and computer industries. A true innovator, the company is best known for its Mac line of computers, the iPhone, the iPad and the iPod. A few of its famous software products include the iTunes, the Safari browser and the OS X and iOS operating systems. Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is now the biggest technology company in the world with total assets of US$ 176 billion, 394 retails stores and 72,800 employees across the globe as of 2012.
The logo of Apple Company is simple and easy to recognize compare to others complicated logo design. The slogan of Apple also help out the brand identity, they come out with the slogan ‘Think Different’. Apple want the audience to think different from others, the word ‘ think’ had be use for many company slogan because it persuasive audience to think about their company and
Introduction Apple Inc. is Multinational Corporation that manufactures and designs computers software, hardware and other electronics. It is an American company and its corporate headquarters is in California, Cupertino, chief executive officer and the co-founder is Steve Jobs. The corporate is proverbial for its Mac OS X, Macintosh laptop computer line, very loyal user-base, iPod personal music player and the iTunes media application. The company boasts 284 retail locations come cross 10 different countries. Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1st, 1976 to sell the Apple I personal computer kit.
It focused on key elements that differentiates Apple and their products from competitors and that made them stand out in the electronics market. For example, their excellence in product design, user-friendly interface and classy branding completely separated them from other companies and made them a first-choice manufacturer. Apple’s generic strategy was aimed to set them apart from the competitors by features that are beneficial and appealing to customers. While Apple made sure to stand out from others, it was also able to reach various people and segments in the market by designing products that are suitable for everyone. For example, Apple reached organizations and businessmen by designing the MacBook line, and by that it made sure to maintain its leadership position as a first choice for business as
• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions
INTRODUCTION Apple Inc. 2010 was founded in 1976 by Steve Jobs and Steve Wozniak as Apple Computer. It was best known for its Macintosh PC. Despite its strong brand, rapid growth and high profits in late 1980s, the company almost went bankrupt in 1996. Jobs rebranded it as Apple Inc with innovative non-PC products starting early 2000’s. pg.