Brand Ambassadors Feasibility Study

8 Reasons for a Business to Use Brand Ambassadors

If a Company is able to hire more and more marketing representatives for the publicity of its products and services, and that too for free, it is going to increase the demand for its product and services in the market. Above all, this increase in demand will be accompanied by no corresponding increase in expenses of the company, as the representatives are giving their services free of cost.

These marketing representatives play a very important role in the promotion of the company’s products and services by writing about the brand and informing about the positive features of the brand to their friends and relatives. These marketing representatives, providing free services, expect in return only

Apart from this, brand advocates are 50% more likely to write content that influences the people to purchase the product or avail the services for which the content is written. Brand advocates are keen to talk and are more likely already talking about your brand

In relation to a normal internet user, the probability that a brand advocate will share information is 83% more. Not only this, 54% of the brand advocates consider sharing information as a type of respite.

As we have seen that the brand advocates are ahead of normal net users in the aspect of sharing information online about new products. They are also far ahead of normal net users in other aspects like making decisions, solving problems and contributing to a pool of information online about new products.

Businesses have to act smartly to help brand advocates access information about their brand by giving relevant information through blogs, Face book or through emails and watch brand advocates share it.

Brand advocates prefer to use social networking sites to give information to

According to surveys, they are 150% more likely to give value to be viewed as an authentic source of information. Among all the channels of internet communication, brand advocates are most likely to use social media for sharing information

In relation to a normal net user, brand advocates are likely to use social media more than twice for sharing information. As a matter of fact, social media is their first choice for sharing information. Advocates have a wider reach

Here is something that is very unique about brand ambassadors. In relation to normal web user, advocates a 3 times more likely to share information with complete strangers. Thus, this is obvious that there reach is broader than an average web user. For advocates relationship is important

Although the advocates appreciate the incentives and rewards, at the end they want to be recognized as the trusted agents of the brand. Relationship has a special value for them. Through this article, an earnest effort has been made to make the corporate realize the importance of brand ambassadors in the publicity of their products and services.

For any query related to this, you can leave a