Vodafone Corporate Growth Strategy

Question 1: Vodafone is the largest mobile phone company in Egypt. It was launched in 1998. It covers various voice and data exchange services, as well as 4G, 3G, ADSL and broadband Internet services. Vodafone is an international mobile telecommunications company headquartered in the UK which has entered many developed and developing country wireless markets globally and pursues a growth strategy. They did pursue “a wireless only strategy” and have expanded using a combination of acquisition and start-ups to become the largest mobile phone operator in the world. Vodafone's corporate growth strategy is to use the technical and managerial expertise of the parent company to enter markets and leverage this knowledge in its subsidiaries.

The three companies are nearly the same in their services, offerings, promotion, etc. Vodafone comes first in the market share with around 44 percent, Orange (formerly Mobinil) in the second place with 33 percent, and finally Etisalat with 23 percent. In Vodafone the human resources plan was to attract and hire only the best talent and to pay them better wages than local companies, while offering opportunity for advancement and career growth. The company and the technology was new-experienced engineers and managers were in short supply because of the Mobinil market entry which preceded the Vodafone investment. A human resource strategy of training new staff and younger employees and growing them into the positions was crucial to Vodafone's business success. Vodafone believe in the power of people. Empowering people and developing them today means empowering the whole organization and developing its performance for the future. Without a doubt, providing the right training can keep you ahead of the competition, especially when it is executed through a premium training quality mindset driven organization. VIS training models encapsulate the latest training techniques and knowledge management processes so that you get the best return from your training investment. These proven, practical techniques are derived from over a decade

The Code of Conduct (Doing What’s right) and The Vodafone Way (The way Vodafone behave and communicate with its customers are what guides Vodafone’s strategy and defines its sustainability actions. Vodafone reputation and the value of its brand are built on Vodafone’s global commitment to responsible, ethical and honest behavior within the communities in which it operates. Since its inception, corporate responsibility was an integral part of Vodafone Egypt’s operation in Egypt. To further expand the impact of Vodafone’s corporate responsibility initiatives, Vodafone Egypt Foundation was established in 2003, as a corporate foundation donor, supporting NGOs and civil society organizations to implement developmental project in the areas of health and education for children, community development, the usage of mobile technology for development and access to communications. To conclude, Vodafone did it best to keep its strategic planning secret from all the employees but the highest level executive for so many reasons. That’s what makes Vodafone the first in Egypt. Vodafone serves more than 36.3 million customers offering the most advanced technology for its customers, the best working environment for its 6,500 employees and the strongest corporate responsibility initiatives for the