Wallis (2013) explains that 44 percent of these users were female; including 30 percent of migrant women. The internet users in the country spend an average of 18.6 hours on the internet (Chu, 2012). In China, many internet users use the internet to access different Chinese websites that enhance their businesses, social lives and cultural lives. The technological advancement in the country enables users to use the internet for different purposes. Most of the teenagers and youth in the country use the internet for online gaming (Bu, 2006; Niemz, Griffiths & Banyard).
But promoting the website involves some cost and competition from established websites. 2. Threat of substitutes: Health being an essential part of life the demand for consumer products is elastic. Multiple websites positioned with narrow product differentiation. Websites are entering a category /trying to gain market share compete on pricing which increases products substitution.
1- Company Background Amazon.com is one of the first major companies to sell goods over the Internet and has become a well-recognized name in the world. Amazon.com is an e-commerce company of America in Washington. Founded by Jeff Bezos in 1994 and started as an online bookstore, but because of its success, Amazon has diversified into other lines of products and services such as groceries, electronics and Merchant Programme. Amazon.com stock price has fluctuated in recent years from $ 105 in 1999 to $ 5 in 2001. Amazon.com has developed separate for Canada, UK, Germany, France, China and Japan sites.
It is said that facebook connects more than 1.35 billion people around the world. Facebook created more than 4.5 million jobs and more than $227 billion of economic activity in the year 2014 (Anadolu Agency, 2015). Deloitte (2015) states that facebook's current target on improving the experience on promoting connectivity and mobile platform has helped the businesses grow in developing countries such as Brazil, India and Indonesia. Facebook's entry into new markets has unlock new chance to enable economic impact within and outside of its platform. Deloitte also points out
Transactional Marketing: Sales can be challenging for the retailers who have to consistently sell their products in high volume. In order to fulfil the demands, once have to inspire customers to buy using coupons or discounts. So TI should inculcate this strategy and which will attract more customers toward their products and it will bind the customers for a longer period of time. CONCLUSION This paper focussed on the various marketing strategies adopted by TEXAS INSTRUMENTS starting with a brief introduction about the company, its goals and the current scenario. And at last some recommendations have been put forward by us which includes some new marketing strategies which the company can inculcate along with its current marketing strategies.
When marketing managers of Smart wear thought they had a handle on applying social media to make brand acknowledgment and sales, social advertising gets thrown into the mix and adds both confusion and optimism. As social media has been a successful approach for people to understand about new brands, products, and services, smart wear is identifying the shift in advertising policy it provides. With the chance for visual communication and focused segmentation that social ads presents, the percentage of overall marketing budgets spent on social media jumps from 10.7 percent in 2015 to 14 percent in
Mazur (2010) goes on to say that diversity in workforce is the face of changing world and the new policies of management needs to work around and within with this derive a better performing and competing workforce. In a world rapidly globalizing cultural difference will become the new dividing lines and they become more obvious (Huntington, 1996). The evidence in history is prominent as to, how Ptolemaic culture flourished because of the trade relations with the Mediterranean and the Indian subcontinent, Alexandria became one of the main cultural and economical centers (Helble, 2006). Organization globally has struggled to find ways to excel their target or forecasted business and have been evolving adoption of strategy to achieve that goal. Over years it has struggled to find ways to use the diversified backgrounds of workforce to get a commercial advantage (Love, 2010).
These platforms help business people find new clients. In 2015, the usage of social media for advertisement increased by 25 percent. It is estimated that over 33.5 billion US dollars were used for social media advertisement, which is an indication that organizations have realized the importance of social media (Safko, 2010, p.25). The effectiveness of social media in product advertisement is attributed to the associated reliable conversation tracking, the increased number of internet users especially through mobile phones and the advanced targeting and sharing options offered by the various platforms (Safko, 2010, p.25). The advanced sharing and targeting offered by the social media are effective because these platforms capture their audience in a wide variety of ways (Tobias, 2011, p.32).
These are among the new findings from a nationally characteristic survey of 802 teens ages 12-17 and their parents which shows that: • 78% of teens now have a cell phone, and partly (47%) has their own cellphones. That interprets into 37% of all teens who have smartphones, up from just 23% in 2011. • One in four teens (23%) have a tablet computer, a level similar to the over-all adult population. • Nine in ten (93%) teens have a computer or have access to one at home. Seven in ten (71%) teens say the laptop or desktop the use mostly shared with other family
The monthly active users refer to the total number of WeChat users sending out at least one message during the last calendar month prior to the relevant date (Tencent 2013 Fourth Quarter and Annual Results Announcement). Consumer activities in WeChat range from socializing with friends and entertaining to exchanging information and experiences regarding a product/service. WeChat is the most widely used social networking service in China and has become an important social media platform for computer-mediated communication (Gao & Zhang, 2013). China’s use of social media is increasing faster than the rest of the world. Chinese consumers tend to consider products or services if they see them mentioned on a social media site (http:// blogs.hbr.org/2012/08/segmenting-chinas-social-media/).