Panera Bread Company over the years has determined that there certain areas in America people are willing to pay for a product such as theirs. You have to be smart if you are competing against monsters like Burger King and McDonalds. What made them different was how they created the fast casual restaurant. They have healthier meals and they also appeal to many different customers with their wide variety of tastes and flavors on their menu. It is not a deli, but it is a fast food service that is aware that the consumer wants to know how many calories are in their food.
• Pizza positioning and customer value are unclear o Positioning could be similar with pasta o Positioning and customer value were unclear because they are in development stage • People underestimate and doubtful with pizza quality (exhibit 14) o Most of people concern with pizza freshness, unsure whether frozen pizza use high quality ingredients, various type of people favorite’s crust, whether the taste will be good and not have soggy crust, also unsure regarding the use of frozen pizza for special meals o Typically, US customers seek products that deliver convenience but have good taste and fresh, as well as easy to prepare. • Targeted retail price is too expensive o Based from exhibit 24, we can see that the mean price that people are willing to pay for the pizza is at the range between $4 to $5 with 27.9% which is also the highest percentage, while $7 to $8 is only 5.2%. More than 5 times less people will pay at the price of $8. o
The Marigold Inn located in Augusta, Georgia noticed that guests preferred pizza delivery to the hotel’s room service. The hotel noticed a loss of profits in their room service operation because of this. The hotel tried to serve pizza, but it was not as popular as they hoped. After an improvement in taste, Sharon Coombs, the Restaurant and Food Services Manager, decided to create a fake company, “Napoli Pizza” to try to increase sales for the hotel. The hotel would market Napoli Pizza as an authentic Italian pizza company, stock guests’ rooms with brochures, and deliver the pizza in Napoli Pizza attire, but the pizza was really just the hotel’s room service pizza.
Most people hardly find time to cook at home, so fast food restaurant provide an easy and convenient alternative. Regional Subcultures should also be taken into consideration as some regions (e.g. Quebec) still prefer home-made food, cooking to them is a way of sharing more family time. Demographics: The rise in the population of the millennials, with ages ranging from 19-34 presents a positive outlook for the fast food business in Canada. This group account for about 27 percent of the population.
If we are comparing junk food to eating healthy then yes junk food is cheaper. Going to McDonalds you can get two cheeseburgers and a large drink all for $3.25, while if you want a salad your total will most likely be over $6. Our society complains that too many children even adults are obese, but it’s not their fault. We can’t help that we would rather by the cheapest thing on menu than the most expensive. America wants their citizen to eat less junk food due to the increase of obesity today, they want us to be healthy and active but the healthiest items cost the most.
According to Michael Pollan, “A hallmark of the Western diet is food that is fast, cheap, and easy. Americans spend less than 10 percent of their income on food; they also spend less than hour a day preparing meals and little more than an hour enjoying them”(425). Basically, Michael Pollan is saying that we should spend more time when we are preparing our meal. I think we should try to buy vegetables from stores and cook it by ourselves instead of buying fast and cheap food from the stores. If we prepare our own meal it would be much healthier than getting processed from the stores.
Food waste in American has grown by an unfathomable amount. After we eat dinner we casually scrape off the leftover scraps into the trash not thinking about the food we are wasting. We go to restaurants and order appetizers, entree, and desserts only to consume about half of each letting the remainder go to waste, but why do we waste it food? There are major factors that support this meme. A few reasons are that food is sold much cheaper in the United States than nearly anywhere else in the world, people desire the perfect produce, and inefficiencies in our food system/ farming process.
The technological advancements to the pizza making process are highly beneficial. Without technology, Totinos would not be in the position they are today. There is generally one down side to business, and that is the personal part of it. Back in 1951 all of the pizzas were being hand made and hand processed. Now the only time the pizza is touched is when consumers put it in there mouths.
The product price will be firstly placed in the range of RM8 to RM15, base on the type and size of the meal ordered. According to Wisnudewobroto (2011), KFC placed their products for high price but not overly high. However, to compete with other competitors, KFC trickle down their price for only the selected items during mealtime to focus on both middle and lower class people to penetrate both sides of the market. If the product price are too low, it might lead to customer perception that the food have a poor quality, while charging for the product too high price might cause customer to switch their preferences to other competitors. KFC also will take into consideration on the probable reaction from other competitors in the pricing
Of course is not. There are too many cases like the family that is participating on the documentary they have a low income, and the cheaper way to eat is fast food. As, the documentary talk about we can make the change and I believe that is truth, but what about those families that do not have enough income to start creating a demand on healthy food. A good solution can be that everyone start to grown crops of vegetables or fruits and just buy the complementary