Case study - Starfish Jewellery
1) What alternatives might be available to Mariam to expand her business?
Mariam business seems to be a promising business and she needs to put in place some of the strategic marketing approach to achieve these. Franchising leads the way as the best possibility. Franchising the sales process will help Mariam to expand her business internationally while still in a position of meeting the customer demands. She should ensure that the business is having sufficient potential sales and versed franchise arrangement.
Mariam can recruit sales people to support in sales. She needs to adopt straightforward distribution as well as use of retailers to help reach the target audiences. This would be one of the best channel of distributing her products to
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Mariam’s big challenge is capital for business expansion and with franchising; the issue of capital to expand your business is eliminated. Franchisee fees will cover the expenses and Meriam will have no need of borrowing from the banks to fund the expansion process.
Franchising also helps in accelerating the expansion process. Franchisor is free to expand to new geographical locations without considering the employees and money. The franchisor will not pay the manager and employees as the franchisee has already included them in his or her payroll.
With franchising, the franchisor will have talented and motivated people to manage the business in different locations. This will provide the recommended expertise in running the business. This will therefore provides numerous advantages being offered by the economies of scale. Economies of scale will work to the advantage of the franchisor.
Therefore, franchising enables small businesses to compete with big businesses. This is due to the support from the franchisor as well as the network of other experienced franchisees.
In the economic category, there are many risks that could cause closure such as “decreased profits from diminished revenues; depressed profits resulting from poor controls; and voluntary and involuntary bankruptcies, involving foreclosures, takeover by creditors, receiverships, or frozen assets for nonpayment of receipts” (Parsa, Self, Njite, & King, 2005). The largest risk to a startup restaurant is having enough funds to hold out until the restaurant makes enough money to support itself (Scott, ). Scott goes on to explain that a new restaurant needs to have enough money that it can pay payroll and pay its vendors for as long as the restaurant requires to start making a profit. Entrepreneurs who fail to do this usually are pulling from their personal savings or charging items on credit cards (Scott,
I hope to help both individuals and small businesses in my community grow and be financially successful. I plan to add Value to the clients and communities by tailoring each individual portfolio to match the industries of interest of the client, and try to support local businesses through development opportunities and using my network to give access to essential business connections and services. 2. Please detail the types of prospective clients you believe will allow you to build your business to fulfill your vision. I plan on reaching out to young working professionals who have recently entered the workforce, using my network connections within the hospitality industry to find those who need financial guidance. I also plan to reach out to the rural communities, such as farmers and small businesses, to give opportunities for investment and growth.
Resources and Capabilities VRIO Framework V R I O Competitive Implication Strong corporate culture + + + + Sustainable competitive advantage Strong investment in R&D + + + + Temporary competitive advantage Outstanding customer service + + + + Sustainable competitive advantage
With more business enterprises adopting franchising and syndication approaches, Porcini’s should have considered these recommendations too to establish a reputable business empire along the major
Cabela’s has many strengths and opportunities for its future success in the outdoor supplies and apparel market. However, Cabela’s has several shortcomings and weaknesses as well. First, Cabela’s has the disadvantage of its limited locations throughout the nation. CEO Tommy Millner says that going fast and racing to open stores is not their style. He says “By growing too fast, you get into a rat race in retail where you’re just hiring somebody with no expertise, and that’s a bad outcome for us” (Adams).
Their prices on petroleum allow them to be a substantial substitute in the industry because of the low switching costs. Consumers are also able to go to other quick service restaurants that either stand alone or operate in another convenient store. Bargaining Power of Suppliers The bargaining power of suppliers is high because the industry is heavily controlled and the products that are needed are imperative to the company’s operations.
In the Present situation IN the present situation the strategy of expansions is very important as world economy tends to globalize and nowadays, multinational companies like Nike which can hardly locate production in one country only but
In addition, open more stores in crowded location, particularly on big cities such as Tokyo, London, Hong Kong. Pop up stores in festivals/carnivals in those particular cities would increase more attention from the customers. Product The product must target on an all age range of the customers with high quality. The company should have product that meet the demand of customers, group product for couples, families, friends would be a great way to increase the production line.
Hennes and Mauritz (H&M) is Sweden based global company in the clothing industry. H&M has over 2600 stores in 43 different countries. H&M is known for their stylish or quality merchandise and its affordable prices. H&M has the aim and goal to provide quality fashion at the best and affordable prices. H&M also has the goal to provide good knowledge and product with good quality of well design, fashion, and textile (Matos, 2012).
The competitive advantage received by a firm will likely
• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.
Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)
Introduction The following strategic analysis report was carried out for Giant Hypermarket in Malaysia. Giant Hypermarket also popularly known as “Giant” is a subsidiary of Dairy Farm International. The objectives of the study is to advise the Board of Directors into a possibility to revisit and redesign the current business strategy based on the blue ocean strategy (Kim and Mauborgne, 2005) to provide value based innovation via cost reduction with increased value for buyers and to ensure sustainable business operation in Malaysia. Additionally, the analysis also includes the possibility of developing a global strategy for Giant.
INTRODUCTION McDonald’s is a American fast food organization that was started in 1940 by Richard and Maurice McDonald in San Bernardino, California. This corporation is one of the world’s biggest chain of Hamburger fast food eateries that is serving in excess of 58 million clients day by day. The very first McDonald’s eatery was open in Des Plaines on 15th of April, 1955.One day, Ray Kroc went there in 1954 and he was so inspired by their proficiency of their activity that he pitched his vision of making McDonald’s eateries all over the America as a franchise agent. 100 m of the hamburgers sold by McDonald by 1958.The first day deal of Mcdonald’s was $366.12. There would be more than 700 McD’s all through the United States by 1965.
For any product, marketing is the key to increasing sales resulting