QUESTION NO: 1 Contrast Coke and McDonald’s global branding strategies. How are they similar and how are they different? Why are they so well-respected? ANSWER: INTRODUCTION Mc Donald’s is the largest hamburger fast food restaurant chain in the whole world. Mc Donald’s has more than 35000 outlets and serves around 68 million people daily.
Executive Summary Taco Bell is a fast food restaurant chain in America based in California (Grant, 2006). This fast food restaurant specializes in serving burritos, nachos, quesadillas and tacos among other food items in their menu (Grant, 2006). It serves about 2 billion consumers every year in over 6,500 restaurants majority in the United States, where over 80% are operated and owned by independent franchisees in countries including Australia, United Arab Emirates, India, Mexico, Poland, Greece, Philippines, United Kingdom, and Chile among others (Grant, 2006). This fast food restaurant was founded by an individual known as Glen Bell (Walker, 2014). Tacos Bell had a franchise in Dubai shopping mall which was opened in November 2008 and closed
My rhetorical analysis is about McDonald’s corporation, this company has always been known for having the best food around. Allowing this company to be one of the world’s largest chains of hamburgers fast food restaurant serving around 68 million customers daily. My purpose of this is to provide why I think McDonald’s company and website (www.McDonalds.com) uses rhetorical strategies such as Ethos, Pathos, and Logos. However McDonald’s Corporation was established in 1955, This “Family Restaurant” for decades has been attracting many customers providing them with quality food with extremely low prices, brain-washing the customers to just focus more on service, cheap food, and speed of service. Taking over, McDonald's uses more strategies by airing commercials and sponsoring the NFL, allowing this company to use legendary NFL coach Mike Ditka to participate in one of their website videos (New Team).
STRATEGIC MANAGEMENT CASE STUDY: MCDONALD’S CORPORATION 1. INTRODUCTION McDonald’s Corporation is the world’s leading fast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. Its revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants (McDonald’s, n.d.). The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability.
Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953. Burger King 's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King 's signature product since. As of September 30, 2016, Burger King reported it had 15,243 outlets in 100 countries.
Re-opening their doors later that year it became one of the first restaurants of its kind: fast, efficient, and cheap. The brothers were able to sell their hamburgers for fifteen cents due to their assembly line approach to making their food consequently McDonald’s fast food was born. The McDonalds brothers revolutionized the food industry with the introduction of the assembly line system. The kitchen was customized with equipment made to help the flow of the cooks at their stations and not cause mishaps or collisions. The success of the McDonalds model led other restaurants like Burger King, Taco Bell, and Wendy’s to utilize the same assembly line approach as they did.
McDonald’s is the largest fast food restaurant chain in the United States and represent the largest restaurant company in the world, both in terms of customer served and revenue generated. In 2014 IBISWorld market research estimated MCD held an 18.6 % of market share of the entire global fast food industry; Burger King in at just 4.6%. Under franchising visionary Ray Kroc, McDonald 's became the world 's premier food brand by selling the rights to operate a McDonald 's store. With this model, MCD keeps overhead costs down and lets local owners deal with individual units, while food costs remain low and service remains fast for a culture increasingly on the go. As a low-cost provider, McDonald’s offers products that are relatively cheaper
Burger king is the second most popular fast food chain restaurant in the world. The business started in the USA in 1954. The business was founded by the following Individuals: David Edgerton and James McLamore. The first headquarter was in Miami-Dade County, Florida in the United States. In 1959, the business started expanding their restaurant inside the US.
It all started with one cook who created the famous recipe in the world soon to be more than 70 years ago, there are more than 18,000 KFC outlets in 115 countries and territories worldwide (wisnudewobroto, 2016). The concept of KFC, complete with a taste of victory, and satisfying experience, was brought to the Middle East by the Americana group. They have started from one restaurant in Kuwait, which opened on September 25, 1973, the franchise has grown rapidly with more restaurants open in the Arab country in Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, Oman, Egypt, Jordan, Lebanon,
Introduction We will consider the fast food restaurant chain of Chick-Fil-A. The company specializes in quick service boneless chicken breast sandwiches and chicken nuggets. They were founded in 1946 by Mr. Truett Cathy in Hapeville, GA just outside of the Atlanta area (Chick-Fil-A Fact Sheet, 2015). The company has over 1900 locations with over 1300 being stand-alone restaurants (Chick-Fil-A Fact Sheet, 2015). They operate in 42 states and the District of Columbia and generated over $6 billion in revenue in 2014 (Chick-Fil-A Fact Sheet, 2015).
Who hasn’t heard about Chipotle yet? Chipotle is modern day fast food business. Chipotle thrives on serving non-GMO and healthy foods. Chipotles profits are estimated over $200 million. There are over 2,000 Chipotle franchises across America in 2015.