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Chocolate Market Research Proposal

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The Problem

Introduction

Our team is hired as consultants for a ‘Swedish’ marketer who is to design a package for a new premium chocolate bar product for the ‘Swedish’ affluent market. Our task is to consult the marketer on the various packaging elements and provide relevant recommendations: such as the colour, symbolism and graphic design.

Our Approach

To kick-start our research efforts and to better understand the chocolate industry and its trends, we use a secondary source [1]; a market research provided by a well-established European marketing research agency. This research includes data on the dominant market players, packaging trends, consumers’ preferences and trends/examples of premium chocolate products in the Swedish market.

We assume that …show more content…

We monitor and analyse industrial trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Market analysis cultivates your organization’s awareness of the chocolate confectionery market and the greater competitive environment, ensuring accurate and focused strategies for your business. Chocolate confectionery reports can also be purchased as part of a discounted confectionery package that includes data and analysis of three packaged food categories: chocolate confectionery, gum, and sugar confectionery.

Secondary Source

The secondary research [2] identifies the top players and their offerings in the Swedish market. It highlights trends and forecasts growth projections for the Swedish chocolate industry. It covers elements such as product packaging and consumer insights. The market research approach utilized to capture this data by the researchers includes consumer surveys, in-shop observations and aggregation of industry data. This is scientific in approach and has positivist implications.

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