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Company Swot Analysis

788 Words4 Pages

1. The analysis of company's history, development, and growth
A great way to investigate how a company's past strategy affect it in the present is to chart the critical incidents in its history. Some of the events have to do with its founding, its original products, how it makes new-product market decisions, and how it developed and chose functional competencies to pursue.

2. Identify of the company's internal strengths and weaknesses When the historical profile is complete, SWOT analysis can be start. Use all the incidents you have charted to develop an account of the company's strengths and weaknesses that happen in the history. Next, examine and identify the functions in which the company is currently strong and currently weak. Some companies …show more content…

We should apply all information about the industry and macroenvironments, to analyze the environment the company is facing. The importance at the industry level is Porter's five forces model and the stage of the life cycle model. Which factors in the macroenvironment will appear salient depends on the company being analyzed. Then use demographic factors to see whether it is relevant to the company in question. After analysis, we will have generated both an analysis of the company's environment and a list of opportunities and threats. The SWOT checklist lists some common environmental opportunities and threats that we look for, but the list generated will be more specific to the …show more content…

If the company is a single-business company, its business-level strategy is identical to the corporate-level strategy. If the company is in many businesses, each business will have its own business-level strategy. We need to identify the company's generic competitive strategy such as differentiation, low cost, or focus and its investment strategy, given the company's relative competitive position and the stage of the life cycle. The company market different products using different business-level strategies. Company can pursues to build competitive advantage through superior efficiency, quality, innovation, and customer responsiveness and to achieve its business-level strategy. The SWOT analysis will provide information on the company's functional competencies. We should further investigate its production, marketing, or research and development strategy to gain where the company is going. For example, pursuing a low-cost or a differentiation strategy requires a set of competencies. Did the company developed the right ones? If it has, how can use them further? Can it pursue both low-cost and differentiation strategy at the same time? The SWOT analysis is important if the industry analysis, particularly Porter's model, has revealed the threats of the company from the environment. Can company deal with these threats? How should it change its

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