The Retailing Role In The Retailing Industry

introduction

The retailer is considered to be the midway between the wholesaler or the producer and the consumer but this does not make a retailer worthless or reduce its importance but actually the benefits coming for a retailer is much more than just delivering the products to the final consumer, as it provided many merits for organizations, government and individuals. For the reason of the design of the role of the retailing in the helping the country and the society, there would have been many major problems if retailing did not exist as retailing solved and dealt with a lot of issues and problems that faced the country. if we measured on the level of importance, retailing is one of the industries that no country can get rid of, although

Its main purpose is to make it accessable for the market to record this number as an indicator for the economy, retailing role in the national economy as an analysis for the retailing role in the economy it states that basically based on the idea that retailing is a definite necessaty in the economic system in the society as it makes all the products and services obtainable and easy to access according to their demand. The retailing could be through small stores or through commercial large areas, on either hands the role stays the same. The only issues that is highlighted is the method of supplying the goods, the diversity of assortments and the diversity of the methods of sales.

From the consumers point of view retailers are seen that they provide them with the demanded goods whenever and wherever they want it, in the wanted amounts. From the economic point view, a retailer's role is to provide the consumer with a real added value product or service (Pradhan, 2009). These utilities comes out with some perspectives which introduce some challenges for the retailing

Besides a lot of multinational foreign companies were attracted to and showed interest in India due to the organized retailing system. Therefore it shows that the retailing system in India is driven by economic growth and changing demographics of consumers.

Functions of retailing

As an overall international evolution of the global economy it says that retailing one of the most dynamic economic sector and it passes through changes and development in all areas such as forms of distributions and the methods of sales.

As a fact retailing is the link between the consumer and the producer as it generates some certain functions in the movement of goods, according to (Patriche and Stanescu, 1999) these authors suggested that retailing has three main