1) Product Knowledge – a sales person must know the ins and outs of a product and how a customer will benefit from the products features. 2) Prospecting – this is about searching for new customers. It can be achieved by making a profile of existing customers to enable similar matches to be found. 3) Approaching New Customers – this step is where businesses gather data from step two and approach new customers via the means of email, telephone, face-to-face or internet advertising. This is the start of building a customer relationship.
People are willing to pay more for a product of their favorite brand, even if they know that the quality and price are worse than those of other similar products on the market. Emotionally connected customer perceives your product differently and It 's also willing to sacrifice much more to own it. Most products from a specific category are so similar in features and design, that no matter what you choose all will do the same job. In these cases it 's very difficult to fight off the competition. The only thing that can help you is the strong emotional connection with the customer.
Student’s Name Professor’s Name Subject Date Characteristics of Successful Salespeople The characteristics of a successful salesperson may vary from one sales job to another. However, there are those attributes that are considered essential. These have been subjects of various studies which show that successful salespeople use specific skills more effectively than their less successful counterparts. One of the most important attributes for a salesperson is communication skills. While most people think that communication skills require a salesperson to be excessively talkative, it is evident that communication is a two-way street.
In doing so it should keep in mind the behavior, demands and nature of its customers because it is from the customers that will eventually provide revenue for the company. The company should treat all its product lines differently as they have different customers, who are moved by different aspects. If the company is successful in correctly profiling its customers and providing them what they want, the company will be able to restore its position in the
This is the comparison of the benefits offered by a company's product to its customers relative to the price it asks customers to pay. To do this, companies can influence the value proposition in one of two ways mainly. This can be done through long term brand building. They can also offer a relatively low cost to enhance value. Ultimately, the key is that customers perceive that the product's merits exceedingly justify its price.
In the business world today the customer is the most important person to please. Competition shakes off complacency. If your company is consistently trying to improve and innovate, your employees will be encouraged to push themselves. In the business world today , companies can get information and research about there competitors easily due to high level of technology and internet access. Seeing what your competitors can do can educate about how to be more successful.
We should treat every customer like a millionaire by thinking in this way we will put in mind that every customer coming to our front door is coming to purchase an expensive product and services by fall all over them with great service. People will buy more products and services when they get treated like one. 2. We can get the customer involved in the sale like let them try our product line to see the quality and efficiency in front of them because the more products the customer views themselves as owning the more they will buy and by apply this rule our sales will increase. 3.
This is key to any firm. As mentioned in the essay, one of the reasons customer-centric firms successful is because they cater to the demands of customers. They prioritise what matters. They do not need to subsidise their products in order to boost sales in comparison to a product-centric firm who may need to introduce a sale in order to shift their goods. Customer trust and loyalty gained through the market structure reduces the marketing costs of such firm.
This is done through creating profitable and maintainable relationships with customers. The course has taught me that companies have a responsibility in understanding the marketplace and customer needs. If companies are unsuccessful at doing this, there is a great probability that they will fail at making profits. Marketing helps companies maintain their competiveness. What I learnt from reading the literature I really enjoyed learning about consumer behavior as it managed to change the lens through which I viewed the world.