E-Business Strategy In Tesco

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Electronic business (e-business) can be defined as the use of the internet to network and empower business processes, electronic commerce, organizational communication and collaboration within a company and with its customers, suppliers, and other stakeholders. E-businesses utilise the internet, intranets, extranets and other networks to support their commercial processes (Colin Combe, 2006). Due to intense competition in the hypermarket industry, the implementation of e-business helps companies to obtain a competitive advantage over their competitors in reducing costs like operational costs, increasing revenue and creating better customer satisfaction. Companies that using e-business have national wide or worldwide online presence. They can…show more content…
1.2. Objective and Scope of the Report The main objective of this study is to examine the importance and advantages for Tesco in using e-business strategy to compete with competitors. It also includes on how Tesco could satisfy their customer needs or demands adequately with their e-business strategy and how Tesco could improve their current model and make it even better. In this report, the writer will explain the background of Tesco, purpose, benefit, the shortcomings and the impact on its business by using e-business strategy, as well as the developments in the strategies and business models of online supermarket retailing. The preceding section on an objective set the basic scope of this report. These studies are limiting the scope of the benefit of using e-business strategy at Tesco and the impact of its business. The reasons behind the limitations are to maintain a focus on the…show more content…
It is the third largest retailer in the world measured by profits and second-largest retailer in the world measured by revenues. It has stores in 12 countries across Asia and Europe and is the grocery market leader in the UK (where it has a market share of around 28.4%), Ireland, Hungary, Malaysia, and Thailand (Wikipedia). Supermarket giant Tesco was founded in the aftermath of the First World War in 1918. Jack Cohen used his army discharge money to set up a grocery stall in the East End of London. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stockwell and combined those initials with the first two letters of his surname. The first Tesco store opened in 1929 in Burnt Oak, Barnet and a UK retailing institution was born. Throughout the rest of the twentieth century Tesco continued to grow, with the number of stores opening increasing year on year. Today it is one of the largest retailers in the world. Tesco’s core business is retailing in the UK, which provides 60% of all sales and profits. Tesco has the widest range of food of any retailer in the UK. Its two main food brands are its Finest and Everyday Value ranges, each sell over £1 billion per

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